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Where should i start after taking a marketing class?

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Aisha’s Answer

Great question - marketing is a broad area that covers a lot of different disciplines (sales, advertising, market research, branding, etc.). Introductory marketing classes can help to give you a sense for what each of these areas entail. Marketing is a really interesting and broad umbrella of many different types of careers, they can vary from being on the brand/company side, working for an advertising agency, working in market research / measurement agencies, freelance, and so much more.

Given this, outside of classes the best way to really get a sense for what goes into a career in each of these fields is to try to get as much practical experience as possible. Interning or shadowing at a firm can help you understand what the day-to-day life in one of these roles could look like - how collaborative or individual a role might be, areas that you might be interested in specializing in, what it's like to be on the brand/client side vs. agency side, the types of skillsets required (i.e. creative vs. analytical), and so much more. Business in general is a very practical field - a lot of what will help you move forward in your career is gaining professional skills in the workplace, so would recommend to explore different options through internships / shadowing to help you learn more. Good luck and enjoy the ride!

Aisha recommends the following next steps:

Identify 2-3 companies of interest (ideally in various sides of the marketing world - agency, brand, research, etc.)
Apply for an internship or seek out a shadowing opportunity
Alternatively, reach out to professionals within the company to have a coffee chat (and come prepared with questions)!
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Denis’s Answer

Hi Nicolas, If marketing is something that you're interested in further pursuing, I'd suggest researching the industry and understanding the various roles and opportunities available at advertising agencies and client side too. It's a highly competitive industry, but very rewarding. If this is a career or area you'd like to pursue, then the next step would be to apply for internships. Internships give you an opportunity to learn more first hand and build your resume with relevant experience. Good luck!
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Mila’s Answer

It would be highly beneficial for you got to learn how the toolkit of marketers work - even if you look into web traffic instruments, google trends, how social media works (in terms of how metrics are tracked, etc.). There are a lot of openings for young professionals in smm and such - this is all a very good valuable experience that will give you the hands-on experience, will It's not "high marketing", but this practical approach will definitely give you an idea about how customers behave and make choices.
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Simeon’s Answer

Find out about different types and platforms for marketing and see if there are particular kinds that call out to you. The more defined you can get your picture of the type of marketing you'd like to be involved with, the better able you'll be able to develop relevant skills and look for internships where you can practice those skills.
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Lisa’s Answer

Hi! There are many resources online to learn more about different types of marketing. You can take a course from a community college as an introduction to marketing which is a great way to start exploring this discipline and also explore various marketing courses through online platforms such as LinkedIn Learning.
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Saniya’s Answer

A lot of people don't associate Marketing with data analysis, but a major part of Marketing is analysing data trends, customer behavior and relationships. Also, another thing that is really crucial to Marketing is effective written communication. What I would advise for you is to pursue a course on data analytics - more so, any upskilling on digital data analytics would be a plus and very relevant in our time. Learn data visualization tools such as Tableau, and Power BI. Moreover, pursue a course on business writing skills.
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Randy’s Answer

Hi Nicholas, I would recommend that you identify the areas within your introductory Marketing class that most appeal to you. Market research and marketing statistics are more analytical. Sales, advertising, direct response marketing, branding, social media, and copywriting offer a more creative career path. There are so many great articles and authors on each of these subjects and they could easily help you learn more about the various careers within the marketing world.
Best of luck!
Randy
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kristin’s Answer

Hi Nicholas, I'm currently in Marketing but I started off in Graphic Design which has helped me immensely where I can create the graphics/communications myself when sending out to my customer base. So learning programs like Adobe Illustrator, Adobe Photoshop or Premier would be a good start.
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