Should you have a passion think about the challenges you and others face. How you would improve something or massively change how you operate in this environment? Ask yourself, "what if"?
Keep a journal of ideas related to how you would modify, extrapolate change, isolate or even totally rid the world and replace the item, the service, the tool, the software, the content capture, the interface with something of greater value to the user.
Ask other questions such as "what if I threw it away-what would I replace it with? How have other completely unrelated people/companies/products solved the problems I envision?
Be constantly intellectually curios.
Bob recommends the following next steps:
Finding the market and accessing capital.
In identifying your target market you have to 'look through the eyes' of your buyer/consumer to determine what is blocking them from gaining more of what they want. If you can create a product or deliver a service that eliminates the blockage and allows your buyer/consumer to gain more of what they want you have identified your market.
For example, Amazon eliminated their customers from having to go all the way to a store and being disappointed with stock outages or the time that it takes or finding parking at a mall, etc.
Secondly, the pandemic and worldwide lockdown has created a shift in the rules of business around the globe. There is more capital funding available for startups at very low cost than any other time in my 30+ years in the financial services industry. Also, social change has given access to more individual entrepreneurs than in the past as well and the markets are demanding new ways to deliver, market, create, learn, educate, etc. etc.
What was supposed to happen by 2030 happened in 2020 due to working remotely and the need to remain connected.
Now is the time for creativity to FLOURISH and entrepreneurship is the delivery medium.
"Even the sky is not the limit." Dr. Eliyahu M. Goldratt
GO GET 'EM
Ralph recommends the following next steps: