there are many different ones..
A few are:
Market Research Analyst.
Search Engine Optimization (SEO)
Pay-per-Click Advertising (PPC)
Digital Marketing Analyst.
Social Media Marketing Manager.
Product Marketing Manager.
I think you should try to start in a field that interests you and then keep developing more skills.
Santosh Kumar’s Answer
Social Media Manager
Search Engine Optimization Specialist
Email Marketing Manager
Web Content Writer
Public Relations Manager
Chief Marketing Officer
Digital Marketing Manager
Digital Marketing Director
There are many careers in Marketing as ultimately all businesses (no matter how small or large) require some type of marketing/sales teams. If Marketing is of interest to you, I would think about two things:
- Whether your interest is B2B or B2C
- Whether you want to work for a small or large organisation
- Whether there's a specific area of Marketing you'd like to specialise in (i.e. social media, email, digital) or you'd like to have a broader role
All of the above would narrow down where you'd like to go next and the scope of the opportunity. For me, for example, I wanted to work in a medium-large organisation that offered opportunities and sizeable Marketing budgets and I wanted to keep my first graduate role as a broad Marketing role to learn as much as possible. Therefore I specialised in Field Marketing.
Hope that helps!
There are a lot of different paths you can take in Marketing. Depending on your skillset, knowledge, and preference, you can work in a variety of fields and fill different roles. Nowadays, you could either work in traditional marketing or digital marketing. Traditional marketing includes things like television, newspaper, magazine, radio, and face-to-face advertisements. Some common job titles for traditional marketing are:
- Marketing generalist
- Community marketing coordinator
- Brand manager
- Promotions director
- Business development strategist
Digital marketing includes pay-per-click marketing, search engine optimization (SEO), content marketing, and video marketing. Some job titles for digital marketing are:
- Social media manager
- SEO specialist
- Digital brand manager
- Paid-media specialist
- Content marketing specialist
If you enjoy writing and working with TV and newspaper media agencies, public relations could be a fit.
If you enjoy technology, Search Engine Optimization (SEO) - getting a company at the top of a Bing or Google search - or social media management could be a fit. Geofencing and microtargeting customer groups (age, income, users of one social media channel) would also be interesting.
If you enjoy working with data to create potential customer profiles and reaching these groups, customer relationship management (CRM) and market analytics could be a fit.
If you take time to understand what excites you about getting messages out to others to buy or advocate for a product or cause, while also understanding the type of skills it involves, that could help you figure out what to do. Also, internships and job shadowing are great ways to figure out what you DO like and what you DO NOT like.
Dupre recommends the following next steps: