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How do you create a brand for yourself through sports?
I'm an athlete in high school and I know that advertising yourself as a brand is popular in sports but I am wondering if I were to start that brand now for myself, how would I start?
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6 answers
Updated
Jesus’s Answer
Hello.
One of the first things you will want to do is determine what brand do you want to convey (i.e. student-athlete, multi-sport star, etc.). This will help you to begin crafting your brand and how you work on delivering that message. Social media platforms are hugely popular ways to put your highlight films out there for others to view. Just be aware that whatever is post/repost on these sites live there forever. With coaches and future employers looking at social media platforms, anything posted that can be viewed as negative or controversial has the opportunity to shine a negative light on your character/ brand.
Good luck!
One of the first things you will want to do is determine what brand do you want to convey (i.e. student-athlete, multi-sport star, etc.). This will help you to begin crafting your brand and how you work on delivering that message. Social media platforms are hugely popular ways to put your highlight films out there for others to view. Just be aware that whatever is post/repost on these sites live there forever. With coaches and future employers looking at social media platforms, anything posted that can be viewed as negative or controversial has the opportunity to shine a negative light on your character/ brand.
Good luck!
Updated
Rebecca’s Answer
Hi,
Start with creating a sports resume. Many coaches have examples. You will want to share a picture of you in your sports gear, along with share highlights about your sports career. Also, remember to keep it updated. Share statistics, for example, your results for track times, or the different types of club sports you have played in. You will also use when you start to look at colleges, and if you are showcasing yourself to sports college recruiters.
Start with creating a sports resume. Many coaches have examples. You will want to share a picture of you in your sports gear, along with share highlights about your sports career. Also, remember to keep it updated. Share statistics, for example, your results for track times, or the different types of club sports you have played in. You will also use when you start to look at colleges, and if you are showcasing yourself to sports college recruiters.
I appreciate you taking the time to answer this.
William
Updated
Kearston’s Answer
Rebecca’s provided great answers! In addition to a sports resume, you may want to start a social media page via Instagram, Facebook, etc. to drum up some hype around the accomplishments you are making in sports. This would also allow you to post videos of you in action. To make sure you are exhibiting all your attributes, you could use these pages to post whenever you make an exceptional grade on your academic assignments too.
Best of Luck to you!
Best of Luck to you!
I appreciate your support, Kearston
William
Updated
Michele’s Answer
Hi William!
Brad hit it right on the nail. Your 'why?' That fuels you into the self you want to become. Then that feeds into your everyday life, how you carry yourself, how you produce on & off the field. That glow will attract the people & coaches who needs that dynamic on their team.
Brad hit it right on the nail. Your 'why?' That fuels you into the self you want to become. Then that feeds into your everyday life, how you carry yourself, how you produce on & off the field. That glow will attract the people & coaches who needs that dynamic on their team.
Updated
Brad’s Answer
Hi William,
This is a great question and very relevant. Individual brands are becoming bigger and bigger and a lot of athletic departments and teams - at least at the collegiate level - are helping the athletes build and refine their brand. Now that athletes can capitalize off their name, image, and likeness it is even more important. Social platforms are typically where athlete's brands are consumed. Start by doing an audit of your social platforms. You may have to clean some of your accounts up in order to truly focus on your brand. As you do an audit of your platforms begin thinking about who and what you want to represent. What is your identity? What is your why? Create a sports resume as many have mentioned. As you begin to rebrand your social platforms focus and post things that support your identity, who you are, and what you represent. The more exposure you get the larger your brand can become.
This is a great question and very relevant. Individual brands are becoming bigger and bigger and a lot of athletic departments and teams - at least at the collegiate level - are helping the athletes build and refine their brand. Now that athletes can capitalize off their name, image, and likeness it is even more important. Social platforms are typically where athlete's brands are consumed. Start by doing an audit of your social platforms. You may have to clean some of your accounts up in order to truly focus on your brand. As you do an audit of your platforms begin thinking about who and what you want to represent. What is your identity? What is your why? Create a sports resume as many have mentioned. As you begin to rebrand your social platforms focus and post things that support your identity, who you are, and what you represent. The more exposure you get the larger your brand can become.
Updated
Kyla’s Answer
In addition to all the advice above, I suggest thinking about your mission, vision and values. It may seem silly, but when you sit down and truly think about what you're looking to accomplish through the creation of your sports brand, it will help you sort through all the avenues you can consider going down. For example, is your immediate goal to gain attraction at the collegiate level? Then creating your resume and building social channels that reflect your current experience is a great place to start. Or perhaps your mission is to use your athleticism to attract local sponsorship for financial impact. If so, you would want to begin your social handles but also reach out to local groups to see if there were partnership opportunities available to use your brand for their marketing. Throughout all these paths, think about who you want to be known as within sports, and ensure each step of the way you're creating a consistent, cohesive narrative that ties back to that core mission/vision.
As you grow, and your mission changes, you'll be able to adjust your course to align with what you're looking to accomplish.
As you grow, and your mission changes, you'll be able to adjust your course to align with what you're looking to accomplish.