5 answers
Lauren
Student
Shickley, NE
1
Question
Asked
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Careers working with advertising on social media?
I would like to learn about careers in the communication major or field and especially about social media.
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5 answers
Nathalia Nunes
Corporate Communications
4
Answers
Porto Alegre, State of Rio Grande do Sul, Brazil
Updated
Nathalia’s Answer
Social Media has a lot of exciting opportunities. Here are some of the areas you can explore:
a) Editor/Content Creation - this person works on the content calendar and creates the posts for a specific channel (think Facebook, Instagram, or Twitter accounts). In some agencies, they have a duo for this: someone who writes the copy and someone who works on the design
b) Community Manager - this person engages with the audience, replying to the posts and addressing questions/concerns from your followers. May or may not relate to customer support, it depends on the nature of the brand
c) Listening/Insights - this individual analyzes data and comes up with insights on your publications, as well as identifying opportunities.
d) Ads/Media Buying - this individual is responsible for the media plan, and developing strategies to optimize advertising investment.
e) Social Media Strategist - a broader role, someone who develops a strategy and partners with the other teams to execute that on campaigns or overall brand positioning.
a) Editor/Content Creation - this person works on the content calendar and creates the posts for a specific channel (think Facebook, Instagram, or Twitter accounts). In some agencies, they have a duo for this: someone who writes the copy and someone who works on the design
b) Community Manager - this person engages with the audience, replying to the posts and addressing questions/concerns from your followers. May or may not relate to customer support, it depends on the nature of the brand
c) Listening/Insights - this individual analyzes data and comes up with insights on your publications, as well as identifying opportunities.
d) Ads/Media Buying - this individual is responsible for the media plan, and developing strategies to optimize advertising investment.
e) Social Media Strategist - a broader role, someone who develops a strategy and partners with the other teams to execute that on campaigns or overall brand positioning.
Jill Brass
Media Planner & Buyer
2
Answers
Albany, New York
Updated
Jill’s Answer
How interested are you in learning to place ads on social media sites? VERY good field to get into! Social media is more or less "Free" advertising (such as this site!). Planning and placing digital media (including social media) is very much in demand now and will be for a long time so think about that for a career. Good luck!!!
Doug Hughes
Copywriting/Marketing
7
Answers
Cottonwood, Arizona
Updated
Doug’s Answer
Advertising has been a thrilling career for me during the last 20 years. I get to work with smart, creative people trying to understand how to better communicate the value and position products and services competitively. Positions within marketing and advertising can be high pressure. Few of my colleagues have remained at positions for over five years. I have seen entire teams let go when management perceived they were not generating the expected results.
In my experience, you don't need to be interested in social media to understand social media strategy, but for job satisfaction, if that is your career, you'll experience greater satisfaction with an interest in social media. Still, social media marketing is about leveraging social and community aspects to connect and communicate with prospects to achieve some measurable marketing result.
I was a communication major and I am very satisfied with the life marketing and advertising has given me. If you're smart, creative, hard-working, a good speaker and communicator, the opportunities are endless.
In my experience, you don't need to be interested in social media to understand social media strategy, but for job satisfaction, if that is your career, you'll experience greater satisfaction with an interest in social media. Still, social media marketing is about leveraging social and community aspects to connect and communicate with prospects to achieve some measurable marketing result.
I was a communication major and I am very satisfied with the life marketing and advertising has given me. If you're smart, creative, hard-working, a good speaker and communicator, the opportunities are endless.
Tonya Fazio
Sr Client Executive
15
Answers
Harrisburg, Pennsylvania
Updated
Tonya’s Answer
I was a communications major in college and ended up in advertising as my driest career. I took that opportunity to visit several ad agencies around my college to see what they did and how they did it. Most were really great about letting me watch for a day or two- one I even spent a week at in different departments. You might want to try that!
Contact ad agencies in the area and see if they would let you visit.
Look at the advertising on social media sites and see if you can figure out who the target audience is by what pages the ads are placed
Tonya recommends the following next steps:
Maya Walton
Communications Analyst
2
Answers
New York, New York
Updated
Maya’s Answer
Other types of careers in communications are executive communications and internal communications which have social media components. Executive communications can include emails, events, press/media, social media, talking points and other strategies and initiatives from a company's C-suite or leadership team. Internal communications is responsible for keeping employees connected and informed and can include emails, events, internal social platforms and more.