Your application should highlight what sets you apart from the crowd. Why are you a unique fit for this particular university? What fuels your passion for becoming a part of their community? This could be anything from unique skills, hobbies, and passions, to volunteer work, exceptional achievements, or professional experience.
When it comes to writing your essay, choose a topic that truly ignites your passion. This will not only make the writing process more enjoyable, but it will also give the admissions committee a glimpse into who you really are as an individual.
The essay will help show some more personal aspect of yourself so that you may be a good fit for the university selected