5 answers
Perla
Student
La Ceiba, Atlántida Department, Honduras
3
Questions
Asked
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What are some things that will make my aplication stand out ?
What are some things that will make my aplication stand out. I wnat to study Public Realtions or marketing in Europe and want to know what are something I need?
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5 answers
Tara Dalrymple
Workplace Community & Culture
7
Answers
Galway
Updated
Tara’s Answer
Hey Perla! First of all, how exciting that you’re planning to study Public Relations or Marketing in Europe! That’s such a fantastic goal, and it sounds like you’re already thinking about how to make your application stand out—so you’re definitely on the right track!
Coming from Honduras is actually one of your biggest strengths—don’t overlook that! Think about how your experiences, perspective, and even cultural background can add something fresh to a European classroom. Schools in Europe love students who bring diverse viewpoints, so highlight how your background will enrich the conversation.
If you’ve worked on any marketing campaigns, social media projects, PR events, or anything related—now’s the time to shine a spotlight on those! Admissions committees love to see real-world experience. Even if you’ve done something small, like helping with a local event or running social media for a friend’s business, it all counts. Be specific about what you did, the results you achieved, and what you learned. This shows you’re not just interested in the field—you’re already living it!
Europe is so diverse, and the culture varies widely between countries. Studying in Spain is going to be very different from studying in Germany or France. Admissions teams love to see that you’ve done your homework on their country. Mention why you’re drawn to that particular place and how you see yourself fitting into their culture. It shows you’re serious about studying there and not just applying on a whim.
Think about what makes you unique as a candidate. Maybe you have skills in social media trends that are big in Latin America, or perhaps you’re passionate about community projects that you could introduce to your future classmates. Highlight any creative ideas or campaigns you’ve led—show them that you’re someone who doesn’t just think outside the box but lives outside of it!
A strong personal statement can make all the difference. Talk about your journey, what inspired you to pursue PR/marketing, and your dreams of studying in Europe. Make it personal and authentic. And don’t forget about your references—choose people who really know your work ethic and can vouch for your skills.
Best of luck.
Coming from Honduras is actually one of your biggest strengths—don’t overlook that! Think about how your experiences, perspective, and even cultural background can add something fresh to a European classroom. Schools in Europe love students who bring diverse viewpoints, so highlight how your background will enrich the conversation.
If you’ve worked on any marketing campaigns, social media projects, PR events, or anything related—now’s the time to shine a spotlight on those! Admissions committees love to see real-world experience. Even if you’ve done something small, like helping with a local event or running social media for a friend’s business, it all counts. Be specific about what you did, the results you achieved, and what you learned. This shows you’re not just interested in the field—you’re already living it!
Europe is so diverse, and the culture varies widely between countries. Studying in Spain is going to be very different from studying in Germany or France. Admissions teams love to see that you’ve done your homework on their country. Mention why you’re drawn to that particular place and how you see yourself fitting into their culture. It shows you’re serious about studying there and not just applying on a whim.
Think about what makes you unique as a candidate. Maybe you have skills in social media trends that are big in Latin America, or perhaps you’re passionate about community projects that you could introduce to your future classmates. Highlight any creative ideas or campaigns you’ve led—show them that you’re someone who doesn’t just think outside the box but lives outside of it!
A strong personal statement can make all the difference. Talk about your journey, what inspired you to pursue PR/marketing, and your dreams of studying in Europe. Make it personal and authentic. And don’t forget about your references—choose people who really know your work ethic and can vouch for your skills.
Best of luck.
Sean McBrien
Technology
39
Answers
New York, New York
Updated
Sean’s Answer
As a hiring manager, I have read through thousands of resumes. The biggest thing I am looking for is relevancy, that is, how much of your experience, education, and objectives/goals align to the position I am trying to fill. The resume should be "scannable", meaning I will give each resume a quick read assessing it for relevancy and will pause and read more only on things that directly apply to what I am looking for. A good resume balances between too much information and too little information. It's important to succinctly bullet, bold or call out a key word, skill, previous job, credential, etc. and provide a brief description. Too much information will cause me to either ignore or miss points you are trying to make or call out. Giving the basics showing that you're qualified is usually enough to get you to the next level of screening. There will be time and opportunity in phone interviews and face to face interviews to go into greater detail. Keep in mind that many recruiters and firms are using artificial intelligence (AI) tools to pre-screen. This makes it all the more important to ensure that your resume uses key words that directly correlate to the job description. It's very important to thoroughly read the job description and requirements and gain a strong understanding of what the hiring manager or recruiter is looking for. Make sure your resume and cover letter align well to the job posting. Be less curious about things like benefits, salary, time-off, etc. and be much more curious about what the job actually does, how factual you can be about how you can fulfill those needs, and how equally eager and open you are contribute and learn more about the company/business you are hoping to work for. Good luck in your search.
Leslie Felarca
Senior Global Events Manager
2
Answers
Bonney Lake, Washington
Updated
Leslie’s Answer
It's important to remember that job listings are designed to be comprehensive. This means they'll include both essential qualifications and bonus skills. However, don't worry if you're not an expert in every single area mentioned. The key is to ensure that you have a solid understanding (around 75%) of the skills they're seeking. If there are areas where you're lacking, don't hesitate to tap into your LinkedIn network or personal contacts. They could potentially introduce you to the hiring manager and vouch for your abilities. This could help you get your foot in the door and demonstrate that you have the necessary skills and experience for the job. Best of luck!
Sarah Jackson
11
Answers
Updated
Sarah’s Answer
Hello Perla! There are quite a few things you can do in order to stand out. Here are some great suggestions:
Applying to study Public Relations (PR) or Marketing is an exciting opportunity to immerse yourself in diverse cultures, innovative business practices, and global communication strategies. To make your application stand out, you’ll need to showcase a combination of academic excellence, relevant experience, personal attributes, and a clear understanding of your career goals. Below are comprehensive strategies and essential elements to enhance your application for PR or Marketing programs in Europe.
1. Academic Excellence
a. Strong Academic Record
GPA: Maintain a high GPA, especially in relevant subjects such as Business, Communication, Marketing, and Social Sciences.
Relevant Coursework: Take courses that demonstrate your interest and competence in PR and Marketing, such as advertising, media studies, consumer behavior, and digital marketing.
b. Standardized Tests
English Proficiency: If English is not your first language, achieve high scores in TOEFL or IELTS as required by the university.
Other Tests: Some programs may require standardized tests like the SAT, ACT, or specific entrance exams. Check the specific requirements of each program you’re applying to.
2. Relevant Experience
a. Internships and Work Experience
PR/Marketing Internships: Gain hands-on experience through internships in PR agencies, marketing departments, or related fields. Highlight specific projects you worked on and the skills you acquired.
Part-Time Jobs: Even part-time roles in communication, advertising, or sales can be valuable.
b. Projects and Campaigns
Academic Projects: Include any significant marketing campaigns or PR projects you’ve developed or contributed to during your studies.
Personal Initiatives: Showcase any personal projects, such as managing social media for a club or creating a blog related to marketing trends.
3. Extracurricular Activities
a. Leadership Roles
Clubs and Organizations: Take active roles in student organizations related to business, marketing, or communication. Leadership positions demonstrate initiative and teamwork skills.
Volunteer Work: Engage in volunteer activities that involve communication, event planning, or community outreach.
b. Competitions and Awards
Case Competitions: Participate in marketing or business case competitions to showcase your problem-solving and strategic thinking abilities.
Awards: Highlight any awards or recognitions received for academic or extracurricular achievements.
4. Personal Statement/Statement of Purpose
a. Clear Motivation
Why PR/Marketing: Explain why you are passionate about PR or Marketing and how your background has prepared you for this field.
Why Europe: Articulate why you want to study in Europe specifically. Mention cultural diversity, innovative business practices, or particular universities renowned for PR/Marketing.
b. Career Goals
Short-Term and Long-Term Goals: Outline your career aspirations and how the program aligns with these goals.
Contribution to the Field: Describe how you intend to contribute to the PR or Marketing industry after completing your studies.
c. Personal Attributes
Skills and Qualities: Highlight traits such as creativity, communication skills, analytical thinking, and adaptability that make you a strong candidate.
5. Letters of Recommendation
a. Strong References
Academic References: Obtain letters from professors who can attest to your academic abilities and interest in PR/Marketing.
Professional References: If you have relevant work experience, include recommendations from supervisors or colleagues who can speak to your professional skills and work ethic.
b. Personalized Letters
Specific Examples: Ensure your recommenders provide specific examples of your achievements and strengths rather than generic statements.
6. Portfolio (If Applicable)
a. Showcase Your Work
PR Campaigns: Include detailed descriptions of PR campaigns you’ve worked on, including objectives, strategies, and outcomes.
Marketing Materials: Present samples of marketing plans, advertisements, social media strategies, or any creative work relevant to the field.
b. Digital Portfolio
Online Presence: Create a professional online portfolio using platforms like Behance or a personal website to easily share your work with admissions committees.
7. Certifications and Additional Training
a. Relevant Certifications
Digital Marketing: Obtain certifications from platforms like Google Analytics, HubSpot, or Hootsuite to demonstrate your proficiency in digital marketing tools.
PR Certifications: Consider certifications from organizations like the Public Relations Society of America (PRSA) or similar bodies.
b. Online Courses
MOOCs: Enroll in online courses related to PR, marketing strategies, content creation, or data analysis to further enhance your skills.
8. Networking and Industry Connections
a. Attend Events
Conferences and Seminars: Participate in PR and Marketing conferences, webinars, and workshops to connect with industry professionals and gain insights into current trends.
University Events: Engage in university-hosted events, such as open days, information sessions, and networking mixers.
b. Professional Organizations
Join Associations: Become a member of professional bodies like the European Public Relations Education and Research Association (EUPRERA) or the Chartered Institute of Marketing (CIM).
9. Custom Tailor Each Application
a. Research Programs
Program Fit: Understand the specific strengths and focus areas of each program you’re applying to and tailor your application to highlight how you align with them.
Faculty Interests: Mention specific faculty members whose work interests you and how you hope to collaborate with them.
b. Customize Documents
Personal Statement: Customize your personal statement for each application, addressing the unique aspects of each program.
Resume/CV: Highlight experiences and skills that are most relevant to the specific PR or Marketing program.
10. Prepare for Interviews (If Applicable)
a. Practice Common Questions
Why This Program: Be ready to explain why you chose the particular program and how it fits your career goals.
Industry Knowledge: Demonstrate your understanding of current trends and challenges in PR or Marketing.
Personal Stories: Share anecdotes that highlight your passion, resilience, and relevant experiences.
b. Professionalism
Dress Appropriately: Present yourself professionally during interviews.
Confidence and Clarity: Communicate your ideas clearly and confidently, showing enthusiasm for the field.
Applying to study Public Relations (PR) or Marketing is an exciting opportunity to immerse yourself in diverse cultures, innovative business practices, and global communication strategies. To make your application stand out, you’ll need to showcase a combination of academic excellence, relevant experience, personal attributes, and a clear understanding of your career goals. Below are comprehensive strategies and essential elements to enhance your application for PR or Marketing programs in Europe.
1. Academic Excellence
a. Strong Academic Record
GPA: Maintain a high GPA, especially in relevant subjects such as Business, Communication, Marketing, and Social Sciences.
Relevant Coursework: Take courses that demonstrate your interest and competence in PR and Marketing, such as advertising, media studies, consumer behavior, and digital marketing.
b. Standardized Tests
English Proficiency: If English is not your first language, achieve high scores in TOEFL or IELTS as required by the university.
Other Tests: Some programs may require standardized tests like the SAT, ACT, or specific entrance exams. Check the specific requirements of each program you’re applying to.
2. Relevant Experience
a. Internships and Work Experience
PR/Marketing Internships: Gain hands-on experience through internships in PR agencies, marketing departments, or related fields. Highlight specific projects you worked on and the skills you acquired.
Part-Time Jobs: Even part-time roles in communication, advertising, or sales can be valuable.
b. Projects and Campaigns
Academic Projects: Include any significant marketing campaigns or PR projects you’ve developed or contributed to during your studies.
Personal Initiatives: Showcase any personal projects, such as managing social media for a club or creating a blog related to marketing trends.
3. Extracurricular Activities
a. Leadership Roles
Clubs and Organizations: Take active roles in student organizations related to business, marketing, or communication. Leadership positions demonstrate initiative and teamwork skills.
Volunteer Work: Engage in volunteer activities that involve communication, event planning, or community outreach.
b. Competitions and Awards
Case Competitions: Participate in marketing or business case competitions to showcase your problem-solving and strategic thinking abilities.
Awards: Highlight any awards or recognitions received for academic or extracurricular achievements.
4. Personal Statement/Statement of Purpose
a. Clear Motivation
Why PR/Marketing: Explain why you are passionate about PR or Marketing and how your background has prepared you for this field.
Why Europe: Articulate why you want to study in Europe specifically. Mention cultural diversity, innovative business practices, or particular universities renowned for PR/Marketing.
b. Career Goals
Short-Term and Long-Term Goals: Outline your career aspirations and how the program aligns with these goals.
Contribution to the Field: Describe how you intend to contribute to the PR or Marketing industry after completing your studies.
c. Personal Attributes
Skills and Qualities: Highlight traits such as creativity, communication skills, analytical thinking, and adaptability that make you a strong candidate.
5. Letters of Recommendation
a. Strong References
Academic References: Obtain letters from professors who can attest to your academic abilities and interest in PR/Marketing.
Professional References: If you have relevant work experience, include recommendations from supervisors or colleagues who can speak to your professional skills and work ethic.
b. Personalized Letters
Specific Examples: Ensure your recommenders provide specific examples of your achievements and strengths rather than generic statements.
6. Portfolio (If Applicable)
a. Showcase Your Work
PR Campaigns: Include detailed descriptions of PR campaigns you’ve worked on, including objectives, strategies, and outcomes.
Marketing Materials: Present samples of marketing plans, advertisements, social media strategies, or any creative work relevant to the field.
b. Digital Portfolio
Online Presence: Create a professional online portfolio using platforms like Behance or a personal website to easily share your work with admissions committees.
7. Certifications and Additional Training
a. Relevant Certifications
Digital Marketing: Obtain certifications from platforms like Google Analytics, HubSpot, or Hootsuite to demonstrate your proficiency in digital marketing tools.
PR Certifications: Consider certifications from organizations like the Public Relations Society of America (PRSA) or similar bodies.
b. Online Courses
MOOCs: Enroll in online courses related to PR, marketing strategies, content creation, or data analysis to further enhance your skills.
8. Networking and Industry Connections
a. Attend Events
Conferences and Seminars: Participate in PR and Marketing conferences, webinars, and workshops to connect with industry professionals and gain insights into current trends.
University Events: Engage in university-hosted events, such as open days, information sessions, and networking mixers.
b. Professional Organizations
Join Associations: Become a member of professional bodies like the European Public Relations Education and Research Association (EUPRERA) or the Chartered Institute of Marketing (CIM).
9. Custom Tailor Each Application
a. Research Programs
Program Fit: Understand the specific strengths and focus areas of each program you’re applying to and tailor your application to highlight how you align with them.
Faculty Interests: Mention specific faculty members whose work interests you and how you hope to collaborate with them.
b. Customize Documents
Personal Statement: Customize your personal statement for each application, addressing the unique aspects of each program.
Resume/CV: Highlight experiences and skills that are most relevant to the specific PR or Marketing program.
10. Prepare for Interviews (If Applicable)
a. Practice Common Questions
Why This Program: Be ready to explain why you chose the particular program and how it fits your career goals.
Industry Knowledge: Demonstrate your understanding of current trends and challenges in PR or Marketing.
Personal Stories: Share anecdotes that highlight your passion, resilience, and relevant experiences.
b. Professionalism
Dress Appropriately: Present yourself professionally during interviews.
Confidence and Clarity: Communicate your ideas clearly and confidently, showing enthusiasm for the field.
Chris Anderson
B2B Marketing
2
Answers
Fort Worth, Texas
Updated
Chris’s Answer
If you're considering applying for a specific role, it's crucial to meticulously examine the job listing. Ensure that your resume includes "keywords" that correspond to the job's requirements. Often, recruiters perform an initial scan for keywords that match the job's needs. Furthermore, some firms utilize AI tools before manually inspecting resumes. It's also beneficial to network with employees of the company you're interested in, as they can forward your resume to the recruiter and suggest that they contact you. Lastly, use LinkedIn to reach out to recruiters or hiring managers, highlighting your eagerness for the role and pointing out key skills and experiences. Best of luck!