5 answers
Elissa
Student
Saint Clairsville, Ohio
1
Question
Asked
219 views
How difficult is it to be hired for marketing and advertising after someone graduates college Is it a demanding field, or is it a competitive job market? ?
I am starting to get into photography as well and feel like it could aid me in adding to my resume and appeal to companies. I have also thought about making my own advertising business.
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5 answers
Leah Esquivel
Digital Business Development
4
Answers
San Diego, California
Updated
Leah’s Answer
It was quite competitive after I graduated college. I highly recommend internships that are relevant to the path you are interested in. Also be open to roles that are maybe not your dream role right out of college, but that are still relevant and that can help you gain some valuable experience and prepare you for your next step.
Brian Hibbits
Digital Business Development
4
Answers
San Diego, California
Updated
Brian’s Answer
I would recommend contacting companies in the fall and ask if they have intern programs, this is a good way to get experience and potential job.
Charlie Jennings
Director of sales
23
Answers
Lexington, Kentucky
Updated
Charlie’s Answer
Elissa,
Due to changes in technology marketing has become more popular and competitive with younger workers who have interest in website design, and online marketing. HOWEVER, there are a lot of marketing jobs posted on the employment sites for marketing people. There are also lots of business owners who know little about online marketing, some even think all they need is Facebook, seriously! Technology is always changing and I've found that business owners simply do not understand how to maximize online marketing so they need help.
It used to be that advertising agencies were a "brick and mortar" operation, not so much anymore. You can start a marketing agency from your home and subcontract work to other independent vendors like web designers, copywriters, videographers, etc... If I can do it, so can you.
If you're going to start an ad agency you'd better be good at sales, if that's a weak area for you, take some sales courses. You'll thanks me for it.
When I joined an advertising agency as their Director of Sales I had never sold digital before. It took me about a month to understand what products we offered and how they benefited customers AND how to find customers who need our services. Once I wrapped my head around those questions I sold approximately $400,000 in new digital business in about six months. But I am an experienced sales person who was able to transition my sales from traditional media to digital.
You can also intern at an advertising agency, television station or where ever your interest lies.
I've given you a lot to think about, cast any fears aside and just go for it!
Good Luck!
Charlie
Due to changes in technology marketing has become more popular and competitive with younger workers who have interest in website design, and online marketing. HOWEVER, there are a lot of marketing jobs posted on the employment sites for marketing people. There are also lots of business owners who know little about online marketing, some even think all they need is Facebook, seriously! Technology is always changing and I've found that business owners simply do not understand how to maximize online marketing so they need help.
It used to be that advertising agencies were a "brick and mortar" operation, not so much anymore. You can start a marketing agency from your home and subcontract work to other independent vendors like web designers, copywriters, videographers, etc... If I can do it, so can you.
If you're going to start an ad agency you'd better be good at sales, if that's a weak area for you, take some sales courses. You'll thanks me for it.
When I joined an advertising agency as their Director of Sales I had never sold digital before. It took me about a month to understand what products we offered and how they benefited customers AND how to find customers who need our services. Once I wrapped my head around those questions I sold approximately $400,000 in new digital business in about six months. But I am an experienced sales person who was able to transition my sales from traditional media to digital.
You can also intern at an advertising agency, television station or where ever your interest lies.
I've given you a lot to think about, cast any fears aside and just go for it!
Good Luck!
Charlie
Jamie Williams, CEBS, PMP
Senior Engagement Manager
51
Answers
Woodstock, Georgia
Updated
Jamie’s Answer
Hi Elissa,
My nephew just graduated with a degree in Marketing and is looking for the right job. The job market for new marketing graduates is pretty good, with growth expected in areas like advertising, promotions, and marketing management.
Here are some numbers I found:
Jobs for advertising, promotions, and marketing managers are expected to grow by 8% from 2023 to 2033, which is faster than most other jobs. This means about 36,600 openings for these roles each year over the next decade.
The Bureau of Labor Statistics says there will be a 10% increase in jobs for marketing, advertising, and promotions managers by 2031.
Jobs for market research analysts are expected to grow by 19% by 2031.
In-Demand Skills:
Digital marketing skills, like SEO, social media marketing, and content marketing, are in high demand.
Good analytical and communication skills are also important.
Entry-Level Roles:
Common entry-level jobs include marketing assistants, coordinators, and analysts. These roles often involve helping with market research, managing social media, or creating content.
Hope this helps!
My nephew just graduated with a degree in Marketing and is looking for the right job. The job market for new marketing graduates is pretty good, with growth expected in areas like advertising, promotions, and marketing management.
Here are some numbers I found:
Jobs for advertising, promotions, and marketing managers are expected to grow by 8% from 2023 to 2033, which is faster than most other jobs. This means about 36,600 openings for these roles each year over the next decade.
The Bureau of Labor Statistics says there will be a 10% increase in jobs for marketing, advertising, and promotions managers by 2031.
Jobs for market research analysts are expected to grow by 19% by 2031.
In-Demand Skills:
Digital marketing skills, like SEO, social media marketing, and content marketing, are in high demand.
Good analytical and communication skills are also important.
Entry-Level Roles:
Common entry-level jobs include marketing assistants, coordinators, and analysts. These roles often involve helping with market research, managing social media, or creating content.
Hope this helps!
Janel Caminos
4
Answers
Updated
Janel’s Answer
Elissa,
Marketing and advertising are competitive but rewarding fields. With so many companies relying on digital marketing, there’s always demand, but standing out requires a strong portfolio, experience, and networking.
Since you’re getting into photography, that’s a great asset! Visual content is crucial in marketing, and your skills can set you apart when applying for jobs or internships.
How to Boost Your Chances While in School:
Utilize LinkedIn & Social Media – Share your projects, photography, and marketing work to build an online presence. Engage with industry professionals and showcase your skills.
Gain Experience Through Internships & Freelance Work – Apply for internships or offer your services to school activities, clubs, small businesses, brands, or local events. Even unpaid work at first can help build your portfolio.
Create Real-World Projects – Run a social media giveaway or campaign, collaborate with student organizations, or assist local businesses with branding to gain hands-on experience.
Offer Discounted or Free Services to Build Your Portfolio – Work with friends, family, or nonprofits at a lower rate to get testimonials and case studies for future clients.
Sign Up for Freelance Platforms – Websites like Fiverr, Upwork, and Freelancer can help you get paid gigs and real-world experience.
If you’re considering starting your own advertising business, learning about branding, business strategy, and networking will be key. Try developing a simple business plan and reaching out to small businesses that need marketing help.
The more real-world projects you take on, the stronger your resume and portfolio will be, making it easier to land a job after graduation or successfully launch your own business.
Marketing and advertising are competitive but rewarding fields. With so many companies relying on digital marketing, there’s always demand, but standing out requires a strong portfolio, experience, and networking.
Since you’re getting into photography, that’s a great asset! Visual content is crucial in marketing, and your skills can set you apart when applying for jobs or internships.
How to Boost Your Chances While in School:
Utilize LinkedIn & Social Media – Share your projects, photography, and marketing work to build an online presence. Engage with industry professionals and showcase your skills.
Gain Experience Through Internships & Freelance Work – Apply for internships or offer your services to school activities, clubs, small businesses, brands, or local events. Even unpaid work at first can help build your portfolio.
Create Real-World Projects – Run a social media giveaway or campaign, collaborate with student organizations, or assist local businesses with branding to gain hands-on experience.
Offer Discounted or Free Services to Build Your Portfolio – Work with friends, family, or nonprofits at a lower rate to get testimonials and case studies for future clients.
Sign Up for Freelance Platforms – Websites like Fiverr, Upwork, and Freelancer can help you get paid gigs and real-world experience.
If you’re considering starting your own advertising business, learning about branding, business strategy, and networking will be key. Try developing a simple business plan and reaching out to small businesses that need marketing help.
The more real-world projects you take on, the stronger your resume and portfolio will be, making it easier to land a job after graduation or successfully launch your own business.