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What minors complement a marketing degree?

I will be studying marketing in the fall and am wondering what minors can help with my degree and getting a job after graduation. I am especially interested in food marketing.

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Kristy’s Answer

Hi! I studied both Marketing and Data Sciences. If you like working with data and the analytical part of marketing, a minor in that area would be a fantastic addition. On the other hand, if you're drawn to the creative side, like design, then graphic design or art would be a perfect match for a marketing major. I've also used project management skills in my career, especially in handling technical campaigns. Keep exploring what excites you, and you'll find the perfect path!
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Seema’s Answer

Food science is a great one which someone else also suggested -- Nutrition and the like
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Marcia’s Answer

Developing your soft skills can be beneficial in any situation. Taking a food photography course can also be a great asset. Plus, understanding social media and online advertising is really important. Keep learning and growing!
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Nicole’s Answer

When you're looking to complement a marketing major - if you're drawn to consumer behavior and creativity, consider psychology which gives you great education into understanding what motivates consumers, decision-making, and overall behavior; consider sociology to help you get broader cultural and social influences on buying patterns and brand loyalty; and if you are into the arts, consider graphic design or visual arts which is useful for marketers working closely with brand and content marketing or creative teams.
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Maureen’s Answer

A degree or minor in business operations and management is a smart and versatile choice. It boosts critical thinking and communication skills, which are essential. It also gives you a deep understanding of how organizations work. You'll learn to think about overall strategies and see how marketing plays a crucial role in building a brand. Plus, it helps you develop leadership skills.
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Vicki’s Answer

Thanks for your question and congratulations on your future!

I would recommend also adding Consumer Packaged Goods (CPG), Consumer Behavior, Consumer Research, Audience Segmentation or any other classes or projects that focus on consumer wants/needs/behaviors. The category can be competitive in terms of "mind share of the consumer" so anything you can add to your class mix to help you dig into the consumers end-experience and breaking through the clutter of other brands in that space will be immensely helpful to you. Best of luck!
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Kavyashree’s Answer

That’s exciting! A marketing degree opens up a lot of opportunities, and choosing the right minor can give you an edge in your career—especially if you’re aiming for food marketing. Here are some minors that would complement your degree:

### Best minors for food marketing:
- **Food Science or Nutrition** – Helps you understand food production, ingredients, and consumer health concerns.
- **Agribusiness** – A great option if you're interested in working with food producers, supply chains, or farm-to-table marketing.
- **Hospitality Management** – Useful for marketing restaurants, food brands, or tourism-related businesses.

### General minors that boost a marketing degree:
- **Business Analytics or Data Science** – Marketing is increasingly data-driven, so learning how to analyze consumer trends can be a big advantage.
- **Psychology** – Helps in understanding consumer behavior and making effective marketing strategies.
- **Communications** – Strengthens your ability to craft compelling messages for different audiences.
- **Graphic Design or Digital Media** – Useful for creating visually appealing marketing campaigns.
- **Entrepreneurship** – If you ever want to start your own business or work in innovative spaces, this minor helps build the foundation.

Since food marketing blends business strategy with consumer understanding, a combination of marketing, psychology, and food science would make you a well-rounded candidate for jobs.
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Taylor’s Answer

It really depends on the type of marketing that excites you. I personally love creative asset design, so I chose to minor in studio art, philosophy, and politics. You've got this—good luck!
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Darren’s Answer

Similar to above, it all depends upon your interests and what area of marketing you plan to pursue. In general, English, psychology, digital marketing, statistics/analytics, or perhaps a second language would all pair nicely with a marketing degree. Good luck!
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