2 answers
Incana
Student
Smyrna, Tennessee
1
Question
Updated
971 views
How could I run an esthetic business that is accessible to all regarding pricing?
I do not want to charge ridiculous prices, but I also do not want to run my business to the ground. I would want to help all people’s skin no matter what financial situation they are in.
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2 answers
Michelle Mitrione
Product Management
8
Answers
Darien, New York
Updated
Michelle’s Answer
Know what you need to charge in order to make a profit compared to your costs. Research what competitors are charging and that will help you know what the market pricing is in your area.
A G
20
Answers
Pleasanton, California
Updated
A’s Answer
To run an esthetic business that’s financially sustainable and accessible to people from all financial backgrounds, you’ll want to strike a balance between affordability and profitability. Profits are essential—not just for you, but to reinvest in better equipment, quality products, staff, and outreach so you can continue to serve more clients.
Start by conducting a market analysis. Look at similar esthetic businesses in your area—what services they offer, how much they charge, and which segments they serve. Identify any gaps—maybe underserved populations, fewer options in certain neighborhoods, or overpriced treatments with no alternatives. This will help you price wisely without undercutting yourself.
From there, consider tiered pricing. You can have standard rates, but also:
Offer sliding-scale options or discounts for students, low-income clients, or first-time visitors.
Create membership packages with lower monthly pricing in exchange for consistent appointments.
Introduce group sessions, workshops, or express treatments at a lower cost that still deliver value.
Offer occasional "community days" where services are discounted or pay-what-you-can.
By structuring your business this way, you create access points for everyone without compromising your core business. You can still have premium services for clients who want more, while using that margin to support inclusivity.
Accessibility doesn't mean giving everything away—it means designing smart, intentional pricing that aligns with your values and sustains your mission. 💛 You’ve got the heart for it—now pair it with strategy, and you’ll thrive.
Start by conducting a market analysis. Look at similar esthetic businesses in your area—what services they offer, how much they charge, and which segments they serve. Identify any gaps—maybe underserved populations, fewer options in certain neighborhoods, or overpriced treatments with no alternatives. This will help you price wisely without undercutting yourself.
From there, consider tiered pricing. You can have standard rates, but also:
Offer sliding-scale options or discounts for students, low-income clients, or first-time visitors.
Create membership packages with lower monthly pricing in exchange for consistent appointments.
Introduce group sessions, workshops, or express treatments at a lower cost that still deliver value.
Offer occasional "community days" where services are discounted or pay-what-you-can.
By structuring your business this way, you create access points for everyone without compromising your core business. You can still have premium services for clients who want more, while using that margin to support inclusivity.
Accessibility doesn't mean giving everything away—it means designing smart, intentional pricing that aligns with your values and sustains your mission. 💛 You’ve got the heart for it—now pair it with strategy, and you’ll thrive.