4 answers
Oscar
Student
Charleston, South Carolina
1
Question
Asked
1082 views
How will AI affect the future for real estate brokers?
What will come out of the future with AI applications for real estate brokers, sales associates, and sales in the future for real estate incase AI takes extreme innovation and intends to displace the future of real estate? Will we see a world in which AI generates layoffs in fields such as this, or will they reward existing workers such as myself to become more digitally-integrated, even when I am miles away from a listing?
Please let me know, it fascinates me.
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4 answers
Preet Singh
Real Estate
2
Answers
Gurugram, Haryana, India
Updated
Preet’s Answer
AI is set to transform real estate, but brokers won't disappear. Their roles will simply change for the better.
AI can handle tasks that take up a lot of brokers' time, like analyzing property prices, finding similar listings, answering online questions, scheduling visits, and writing property descriptions. This makes brokers more efficient, especially in busy markets. Brokers who use AI effectively can help more clients and offer quicker, smarter advice.
However, buying or selling a home is a personal and emotional choice. People still want to talk to someone they trust—someone who understands their needs and concerns. While AI can provide data, it can't build genuine relationships, negotiate tough deals, or comfort a nervous buyer like a human can.
The main shift is that brokers who stick to only old methods might struggle, while those who mix technology with strong people skills will thrive. In the future, successful brokers will become more like advisors, using AI as a tool while focusing on trust, guidance, and personal service.
AI can handle tasks that take up a lot of brokers' time, like analyzing property prices, finding similar listings, answering online questions, scheduling visits, and writing property descriptions. This makes brokers more efficient, especially in busy markets. Brokers who use AI effectively can help more clients and offer quicker, smarter advice.
However, buying or selling a home is a personal and emotional choice. People still want to talk to someone they trust—someone who understands their needs and concerns. While AI can provide data, it can't build genuine relationships, negotiate tough deals, or comfort a nervous buyer like a human can.
The main shift is that brokers who stick to only old methods might struggle, while those who mix technology with strong people skills will thrive. In the future, successful brokers will become more like advisors, using AI as a tool while focusing on trust, guidance, and personal service.
Jeffrey Wallk
Product Management & Knowledge Engineering
15
Answers
Schaumburg, Illinois
Updated
Jeffrey’s Answer
Hi Oscar,
Florian's answer hits on some of the immersive capabilities of AI assuming it can be properly integrated with Web 3.0 (which has not fully come to fruition). Given the accelerating gap in real estate prices and disparity in income for purchase, it may be useful to see how AI can help people find affordable housing options (rent, lease vs own) into the future. There may be whole new markets built around ways space can be utilized for residential, commercial, and potentially agricultural as communities try to reinvent themselves and move towards sustainability. AI could play a key role in helping reshape the contract management, search / explore, reimagine (snapshot your current assets into a new space and organize it in ways that help you see how best to utilize the space), as well as automate/streamline the buying process. Today, the process is legally intensive with many participants involved. In the future, AI could help make buying / relocation / and selling a more seamless experience. Title search, tax planning, escrow, financing, legal search are all risk profiling and mitigation activities which can be automated and made more transparent.
AI could help turnkey the buying / selling / repurposing space (residential, commercial) processes. AI could introduce crypto purchases and even simplify the purchasing of properties by groups of smaller investors (democratized / time-share pooling) to compete with the larger single investors. Imagine if a city wanted to purchase a stadium from a single wealthy owner to reinvest the profits into the community. Yes, they could hold a bond referendum but they could also (potentially) appeal to the individuals in the city to buy shared rights as part of a community-led purchase using an AI led marketing and communication campaign to generate interest and sign up buyers (with varying investment commits). if they raise enough funds, they could offer a buyout using an AI led offer bypassing the overhead and expense of legal, investment banks, and other players who currently benefit from these transactions. This is just one scenario...
Florian's answer hits on some of the immersive capabilities of AI assuming it can be properly integrated with Web 3.0 (which has not fully come to fruition). Given the accelerating gap in real estate prices and disparity in income for purchase, it may be useful to see how AI can help people find affordable housing options (rent, lease vs own) into the future. There may be whole new markets built around ways space can be utilized for residential, commercial, and potentially agricultural as communities try to reinvent themselves and move towards sustainability. AI could play a key role in helping reshape the contract management, search / explore, reimagine (snapshot your current assets into a new space and organize it in ways that help you see how best to utilize the space), as well as automate/streamline the buying process. Today, the process is legally intensive with many participants involved. In the future, AI could help make buying / relocation / and selling a more seamless experience. Title search, tax planning, escrow, financing, legal search are all risk profiling and mitigation activities which can be automated and made more transparent.
AI could help turnkey the buying / selling / repurposing space (residential, commercial) processes. AI could introduce crypto purchases and even simplify the purchasing of properties by groups of smaller investors (democratized / time-share pooling) to compete with the larger single investors. Imagine if a city wanted to purchase a stadium from a single wealthy owner to reinvest the profits into the community. Yes, they could hold a bond referendum but they could also (potentially) appeal to the individuals in the city to buy shared rights as part of a community-led purchase using an AI led marketing and communication campaign to generate interest and sign up buyers (with varying investment commits). if they raise enough funds, they could offer a buyout using an AI led offer bypassing the overhead and expense of legal, investment banks, and other players who currently benefit from these transactions. This is just one scenario...
Michelle M.
Actress
3284
Answers
Updated
Michelle’s Answer
Hello, Oscar !
It's not the future, it's already being used by some Real Estate companies. They use tools such as generative AI, predictive analytics, virtual tours, chatbots, and fraud detection. But not all Real Estate companies are using it and that brings me to my point of view.
Since real estate companies for decades, whether large medium or small, have been successfully conducting business for many, many decades without Artificial Intelligence, I am thinking that many companies will choose not to use Artificial Intelligence as it is something else one would have to purchase, spend time learning and becoming proficient with, and just a general desire not to modify or change their routine business.
Real Estate also includes management of apartment buildings and that aspect of the work is very heavily people oriented and on site inspection and physical work. I can't see how Artificial Intelligence can take the place of landlord/tenant interaction, especially when serious issues come up. Not having AI or even the internet has been working for people since time memorial, so many people will choose to continue to conduct business the way they have been. There are some really effective Real Estate portals and web programs already that have been out for quite some time that I see Real Estate people use and they have no problem with it or obtaining documentation. I think if some people think about using Artificial Intelligence for their real estate ventures, they'd start to think the fun would be taken out of it. All of their current and future partnerships with other companies, community programs and businesses, vendors would start to be less personal and demand less contact which may not be good for business in their specific community. I could be wrong, though.
There will however be business owners including and beyond real estate people that just start with Artificial Intelligence when they open their business and they wouldn't know any difference. This is just going to be one of those wait and see type of things, I think. Also, if AI is not made mandatory, it'll be that people choose to use it or not and some will and some won't.
It's not the future, it's already being used by some Real Estate companies. They use tools such as generative AI, predictive analytics, virtual tours, chatbots, and fraud detection. But not all Real Estate companies are using it and that brings me to my point of view.
Since real estate companies for decades, whether large medium or small, have been successfully conducting business for many, many decades without Artificial Intelligence, I am thinking that many companies will choose not to use Artificial Intelligence as it is something else one would have to purchase, spend time learning and becoming proficient with, and just a general desire not to modify or change their routine business.
Real Estate also includes management of apartment buildings and that aspect of the work is very heavily people oriented and on site inspection and physical work. I can't see how Artificial Intelligence can take the place of landlord/tenant interaction, especially when serious issues come up. Not having AI or even the internet has been working for people since time memorial, so many people will choose to continue to conduct business the way they have been. There are some really effective Real Estate portals and web programs already that have been out for quite some time that I see Real Estate people use and they have no problem with it or obtaining documentation. I think if some people think about using Artificial Intelligence for their real estate ventures, they'd start to think the fun would be taken out of it. All of their current and future partnerships with other companies, community programs and businesses, vendors would start to be less personal and demand less contact which may not be good for business in their specific community. I could be wrong, though.
There will however be business owners including and beyond real estate people that just start with Artificial Intelligence when they open their business and they wouldn't know any difference. This is just going to be one of those wait and see type of things, I think. Also, if AI is not made mandatory, it'll be that people choose to use it or not and some will and some won't.
Florian Trautwein
Sales Manager - Online Marketing
8
Answers
Munich, Bavaria, Germany
Updated
Florian’s Answer
I am working with AI a lot. My father is involved with real estate. Yet, this is almost impossible to answer.
I would focus on short & mid-term effects. And I personally would assume, AI has the power to streamline a lot, to make those working in this field and who are leveraging AI already, way more efficient, way more capable of bringing the right venue to the right people at the right time. This will cause a challenge for those who are less familiar with AI and not good in adopting to change.
At the same time I doubt that AI will take over entirely in this sector. People want to see the location. Touch it. Feel it. And it's hard to imagine that this will all be completed within a fully digitalised environment. As this is a very human-centric topic - housing, living - there should be room for humans also in the process, even if it will be more streamlined and yes, most likely this also means fewer people working there.
I would focus on short & mid-term effects. And I personally would assume, AI has the power to streamline a lot, to make those working in this field and who are leveraging AI already, way more efficient, way more capable of bringing the right venue to the right people at the right time. This will cause a challenge for those who are less familiar with AI and not good in adopting to change.
At the same time I doubt that AI will take over entirely in this sector. People want to see the location. Touch it. Feel it. And it's hard to imagine that this will all be completed within a fully digitalised environment. As this is a very human-centric topic - housing, living - there should be room for humans also in the process, even if it will be more streamlined and yes, most likely this also means fewer people working there.