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Should I create my own brand or work for a company to help them build their product branding?

Business Major in College, looking to decide between creating my own brand or working for a company to help them build their product branding.

I'm a business major who loves gaming culture and pop-culture collectibles, and I’m debating two paths: launching my own niche brand around a passion community (think gaming + fandom merch) or joining a company to grow their lifestyle/collectibles marketing. What early marketing tactics or branding moves helped creators turn a personal hobby (like gaming or collecting) into a profitable, recognizable brand Did community-building on TikTok/YouTube, limited-edition drops, or fan collabs drive the biggest growth? Any low-cost, college-friendly experiments (like a mini merch test or social campaign) I could run to validate demand before committing? #Fall25 ?

*Edited by Admin

business fall25 marketing product-branding
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Caulene’s Answer

It's wonderful that you know what path you want to follow. Spending some time in the corporate world can give you valuable experience, connections, financial stability, and credibility. These can help you build a strong foundation for your entrepreneurial goals. Running your own business is a big dream, but it also involves risks, so having a backup plan is wise. Wishing you the best as you chase your dreams!
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Charlotte’s Answer

It's fantastic that you have an entrepreneurial spirit right out of college! I believe you have what it takes to succeed in building your own business. Spending a few years in a corporate setting could be very beneficial. It will help you learn about real-world situations, company culture, working with employees, collaborating with other businesses, managing budgets, and running operations. You'll also have the chance to build a strong network in your industry, which is a great foundation for your future business. Additionally, working as an employee can help you save money for your business. Whatever path you choose, I wish you great success!
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