6 answers
Cassidy
Student
Boulder, Colorado
2
Questions
Updated
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Why is communcation a good idea to go into?
I have a lot of people close to me who are pursuing/have pursued a degree in communications, and I want to know if this is actually lucrative. Is it going to be taken over by AI communicators in the future who can do it more efficiently?
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6 answers
Amanda Halabou Stier
COMMUNICATIONS MANAGER
3
Answers
Royal Oak, Michigan
Updated
Amanda’s Answer
Hi, Cassidy! To answer your question, yes, Communications is a lucrative field. Companies are relying more and more on Communications to help shape their narrative, guide senior leaders, engage their employees, and understand their audiences. AI is certainly being utilized that makes the job more efficient, but what AI can't replace is the strategy and nuance and ability to communicate with an authentic, human voice. Some things to ask yourself - Do you like storytelling? Do you like understanding audiences and how best to reach them? Do you like influencing people, strategy, decisions? It's a great field and you can do a lot with a communications degree across every industry!
Erin King
Marketing
4
Answers
Atlanta, Georgia
Updated
Erin’s Answer
Hi there! 👋 As someone who works in marketing — where communication is everything — I can tell you that a communications degree can open a lot of doors, and it’s still very relevant in an AI-driven world.
Why communication is still a smart field to go into:
Communication matters because businesses need people who can:
* understand audiences
* give meaning to information
* shape narratives
* build trust internally and externally
* guide how a brand presents itself to the world
These skills don’t disappear — they just evolve.
About AI: Yes, it’s getting good… but here’s the key
AI *can* help with things like:
* early drafts of content
* brainstorming
* analyzing audience data
* summarizing information
* generating variations of a message
In fact, in marketing, we use AI for a lot of these support tasks already. It speeds things up and helps us explore more ideas.
But here’s what AI still can’t do on its own:
* decide what a company should say and why
* understand the emotional impact of communication choices
* navigate sensitive cultural or ethical situations
* build relationships
* understand the unique personality of a brand or leader
AI can assist with the “doing,” but humans still drive the “thinking.” And communication — especially as a career — is much more about strategy, judgment, and understanding people than it is about typing words on a page.
Why communication roles remain valuable
The truth is, companies need people who can:
* make decisions
* add context
* interpret nuance
* understand humans
* know when not to say something
* guide leaders through complicated messaging moments
These are skills AI supports but doesn’t replace. And yes — it can be lucrative.
People with communication degrees go on to roles like:
* marketing strategist
* public relations manager
* internal communications director
* brand manager
* social media strategist
* content marketing lead
* corporate spokesperson
* UX content designer
Many of these roles pay well, especially as you gain experience and step into strategy or leadership.
The bottom line:
AI is absolutely changing the field, but that doesn’t make communications a bad choice. It makes it a smart one, because communicators who know how to harness AI will be incredibly valuable.
Think of AI as an amplifier, not a replacement. It can help you work faster, explore more ideas, and handle the repetitive pieces, but the insight, creativity, and judgment still come from you.
Why communication is still a smart field to go into:
Communication matters because businesses need people who can:
* understand audiences
* give meaning to information
* shape narratives
* build trust internally and externally
* guide how a brand presents itself to the world
These skills don’t disappear — they just evolve.
About AI: Yes, it’s getting good… but here’s the key
AI *can* help with things like:
* early drafts of content
* brainstorming
* analyzing audience data
* summarizing information
* generating variations of a message
In fact, in marketing, we use AI for a lot of these support tasks already. It speeds things up and helps us explore more ideas.
But here’s what AI still can’t do on its own:
* decide what a company should say and why
* understand the emotional impact of communication choices
* navigate sensitive cultural or ethical situations
* build relationships
* understand the unique personality of a brand or leader
AI can assist with the “doing,” but humans still drive the “thinking.” And communication — especially as a career — is much more about strategy, judgment, and understanding people than it is about typing words on a page.
Why communication roles remain valuable
The truth is, companies need people who can:
* make decisions
* add context
* interpret nuance
* understand humans
* know when not to say something
* guide leaders through complicated messaging moments
These are skills AI supports but doesn’t replace. And yes — it can be lucrative.
People with communication degrees go on to roles like:
* marketing strategist
* public relations manager
* internal communications director
* brand manager
* social media strategist
* content marketing lead
* corporate spokesperson
* UX content designer
Many of these roles pay well, especially as you gain experience and step into strategy or leadership.
The bottom line:
AI is absolutely changing the field, but that doesn’t make communications a bad choice. It makes it a smart one, because communicators who know how to harness AI will be incredibly valuable.
Think of AI as an amplifier, not a replacement. It can help you work faster, explore more ideas, and handle the repetitive pieces, but the insight, creativity, and judgment still come from you.
Jackie Aspiro PMP, CSM, A-CSM, CSP-SM, CSPO
Real Estate Director
5
Answers
Tampa, Florida
Updated
Jackie Aspiro’s Answer
Hi Cassidy, Communication is a great field to go into because it’s a skill you use in every single career, no matter the industry. You really can’t go wrong with it. Strong communication shows up everywhere from writing emails and reports, to presenting ideas to leadership, running meetings, collaborating with teammates, and even navigating difficult conversations. No matter what role you’re in, how well you communicate often determines how effective and credible you are.
I’ve found that communication skills are especially valuable because they’re transferable. Industries change, job titles change, and career paths evolve but the ability to clearly explain ideas, persuade others, listen actively, and adapt your message to different audiences will always matter.
A communication background also helps you build confidence. Whether you’re speaking up in meetings, pitching an idea, or advocating for yourself, those skills carry over into leadership roles and long-term career growth.
At the end of the day, communication isn’t limiting. it’s foundational. If you’re unsure exactly where you want your career to go, choosing communication gives you flexibility, relevance, and a skill set that will support you no matter what path you choose.
I’ve found that communication skills are especially valuable because they’re transferable. Industries change, job titles change, and career paths evolve but the ability to clearly explain ideas, persuade others, listen actively, and adapt your message to different audiences will always matter.
A communication background also helps you build confidence. Whether you’re speaking up in meetings, pitching an idea, or advocating for yourself, those skills carry over into leadership roles and long-term career growth.
At the end of the day, communication isn’t limiting. it’s foundational. If you’re unsure exactly where you want your career to go, choosing communication gives you flexibility, relevance, and a skill set that will support you no matter what path you choose.
Jon'a Joiner Tyler, CDP
Sustainability Director
3
Answers
Michigan, Michigan
Updated
Jon'a’s Answer
Communication skills are very important and useful for any job or career. While AI will become more common in the workplace and change how we do our work, it won't take over the need for critical thinking, empathy, emotional intelligence, or the ability to influence and persuade others.
Gabriela Navarrete Mancera
Human Resources Talent Leader
5
Answers
Tampa, Florida
Updated
Gabriela’s Answer
I'd like to reframe this slightly, because it's less about the major itself and more about the skills that major builds.
Communication as a discipline teaches you storytelling, influence, active listening, empathy, and the ability to make complex ideas accessible. Across industries, these human skills are among the most coveted and hardest to replicate, and they will only become more valuable as the workplace evolves.
Here's how I see it:
- The major opens doors, but the skills open more. Every leader, on these critical skills. It's a foundation that transcends any single career path.
- AI will change how communicators work, not replace why they're needed. AI can generate content, but it cannot build trust, read a room, or inspire people to act. That's uniquely human.
- Lucrative? That depends less on the degree title and more on how you apply those skills. Pair communication expertise with a business mindset or industry specialization, and you become extremely valuable.
So I'd encourage you to look at what that path would actually be equipping you with. The people close to you are building a skill set that will matter in virtually every role for decades to come.
Communication as a discipline teaches you storytelling, influence, active listening, empathy, and the ability to make complex ideas accessible. Across industries, these human skills are among the most coveted and hardest to replicate, and they will only become more valuable as the workplace evolves.
Here's how I see it:
- The major opens doors, but the skills open more. Every leader, on these critical skills. It's a foundation that transcends any single career path.
- AI will change how communicators work, not replace why they're needed. AI can generate content, but it cannot build trust, read a room, or inspire people to act. That's uniquely human.
- Lucrative? That depends less on the degree title and more on how you apply those skills. Pair communication expertise with a business mindset or industry specialization, and you become extremely valuable.
So I'd encourage you to look at what that path would actually be equipping you with. The people close to you are building a skill set that will matter in virtually every role for decades to come.
Carolyn Lyons
15
Answers
Updated
Carolyn’s Answer
Hi there! That's a fantastic question, and it's great that you're thinking ahead about AI's role in communications. As someone working in this field, I use AI mainly for inspiration, not to take over my tasks. Studying Communications is less about what AI can do and more about building your own skills, like connecting with people, persuading others, and thinking critically. These skills are valuable in any job you choose.