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Hi, I am a freshman at Baruch College, majoring in marketing. Im having a hard time standing out in the fashion marketing community. What can I do to make me be seen for what I am good at, and how?

Im having trouble having others see me in my own eyes, I know what I am good at, but I dont think others see it. Everyone else seems to be seen more than me, what can I do.


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Isaac’s Answer

Three ideas:

1. Have a portfolio of work that you've done. Opportunities will come to share what you've created and worked on and your portfolio is the proof in the pudding.
2. Speak up. In classes and work, raise your hand (literally or figuratively) and share your thoughts more often. My FAVORITE thing to do is ask questions - you don't have to know the answer, but asking good questions helps those around you see that you think critically, want to grow your expertise, and are going to push the group to think more broadly.
3. Network. In other words, be friendly with many people. Try to get to know many classmates. Get to know TAs and professors - to go office hours, etc. Once you're applying to internships or other opportunities, meet many people in the organizations you're applying to.

One book that helped me a lot with networking is called the "2 hour job search." It gives STEP BY STEP directions on how to network and meet a lot of people - literally how to reach out, what to say, when to reach out, what to talk about on a 1x1, etc. It's an awesome book and will help you land internships and jobs once the time comes!
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Sean’s Answer

Thanks for the question Lizi. Fellow New Yorker here. In the past, I have been a guest speaker at Baruch in a few business classes there. I have many times in the past and even today (I'm a senior manager in a large international corporation) feel the way you do. At one point or another, everyone feels that way. From my own experience, an approach that has worked for me is to move the perception of others further down my priority/concern list. It's important to consider your audience and have awareness about how others perceive you and your work (to "read the room" so to speak) but it's not the primary factor. If you are passionate about your work and you truly believe in the value and impact of your output, then you will put the best of your efforts into that work. When presenting that work to others, focus on conveying only a few key points that you want others to take away (whether they believe in it or not). Don't crowd your message with too many concepts. If you put your best effort into your work, truly believe in your output, and can articulately and easily explain its value proposition, then you can stand solidly by your work and be proud of what you have produced. Others will in some degree or another embrace it, accept it, ignore it, or reject it, but no matter the outcome if you can walk away feeling you truly did the best you could and that you aligned your work with intended objectives, then it is a job well done. It's also good to keep an open mind and embrace constructive criticism. Some will be worthy, some not, but all criticism is an opportunity to grow your own awareness and learning. Best of luck in your academic career and for the future.
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