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How do I land a marketing internship next summer that will help me stand out to potential employers after graduation?

Hello, I am currently a marketing major at LSU and need some advice on how to secure an internship. I have been applying like crazy over the past few months and nothing seems to work out so far. I have little experience when it comes to my topic of study, but I do have good customer service skills and business related skills that I think can land me something hopefully?


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Trisha’s Answer

Hello! Here's a helpful tip for you:

Try networking on LinkedIn rather than just sending out applications. Gain experience through projects, social media, or by assisting small businesses. Master essential tools like Google Analytics and Canva. Highlight your achievements on your resume with numbers instead of just listing tasks. Make use of your LSU connections.

You can quickly build experience, even without an internship. Employers focus on your ability to do the job, not where you learned it.

Consider managing a small social media page to increase followers and track engagement. Offer marketing help to a local business, even if it's unpaid initially. Create sample campaigns with ads, email marketing, and branding ideas.
Thank you comment icon Thank you, this is really helpful. Cori
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Kara M.’s Answer

Hi Cori,

Think of your search for an internship or job like a marketing campaign. Your applications are getting attention, so it's time to try a different approach. Use your customer service and business skills to your advantage. Look for companies in your area like Chloe Dao or Tecovas, and visit them in person with your resume. Talk to the receptionist and find out who you should email your resume to, then follow up with an email.

At the same time, look for volunteer opportunities to practice your marketing skills. For example, if you're promoting a fundraiser, you could make posters for campus, post on social media, and work with the school newspaper. If last year they raised $1,000 and this year $1,500, you can highlight this on your resume as: Led promotional efforts for annual fundraising event, increasing contributions by 50% through a mix of media.

I hope this gives you some inspiration. Good luck!
Thank you comment icon Thank you so much, Kara M.! Cori
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Laura’s Answer

Hi Cori,
I was a representative for multiple fashion designers in my career. I loved having an intern to work with. They loved it as well because they got to call on major retailers with me, Neiman Marcus, Saks Fifth Ave, etc. They got to know upper management, Public Relations managers, etc. They made valuable contacts. Some found me because their schools posted job opportunities, some got school credit, some unpaid, but, I and they agreed, still valuable experience. I'd suggest ask the school counselor if there's no posting. I'd also suggest even contacting designers in New York or even store management directly. It's a lot to cover, but hope something works. You're driven. That's the very best start. You'll go far!!
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Linda’s Answer

Hi Cori. I think everyone who has responded here has given solid advice. I'm a big believer in networking. Can you ask your relatives and your friends' relatives if they have any leads or needs? If you belong to a extracurricular activity, neighborhood or faith community, ask around there as well. Be willing to just get your foot in the door anywhere, even if it might not be the exact type of role you're hoping for. And think about going fully grass roots, meaning, are there small businesses in your area who might benefit from a marketing plan that you've put together. Maybe create one and ask them if you can present it. Good luck in your pursuit!
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