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What is the best way to get my name out there for a start-up side business?

I am a 31 year old individual returning to undergrad after a very long break. I want to begin a side business of real estate photography while I work on my degree, but I'm not entirely sure where to start. How do I get my name out there?


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Mohan’s Answer

Don’t wait for paid work. Shoot:

A friend’s apartment
Your own place
An Airbnb or model home (ask permission)

Focus on:

Bright, clean images
Straight vertical lines
Wide-angle shots (but not distorted)

Edit them cleanly and consistently. Even 5–10 strong photos is enough to start.
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Andrew’s Answer

I'd say the two most important things are:
1. Having a place you can showcase your portfolio (social media page, website, portfolio platform, etc.)
2. Proactively looking for and reaching out to potential clients

People need to be able to view your work before they can decide to hire you or not. If you don't have existing work, produce some work for yourself or for friends for free, photographing your own/their home. There are some great free resources on YouTube where established real estate photographers can give you a 101-level course on real estate photography.

And then once you have a portfolio, be proactive in finding and reaching out to potential clients. As your list of past clientele grows, you'll begin to get referrals and may book some clients who stumble upon you, but the chance of potential clients just finding you via a web search is unlikely. So put your sales hat on and start messaging, texting, and/or calling people you know or find who might need some real estate photography done. Many photographers first start out doing photography for friends and family, and then get referrals from them via word of mouth, so don't count anyone out as a potential client!
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David’s Answer

hello Silas,
Do you have images that are comparable to the images you see on line or in magazines? Do you have a camera and lenses? Do you know how to use the camera to produce professional images? Do you own a tripod? Do you have a website that acts as your portfolio? Have you explored the work of interior photographers? Do you have a business card?
When you can answer with a yes to the above questions, then you can start contacting realtors in your area to find clients.
Good luck!
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