When I first planned to start a business, I was very naive. I assumed that if I just put out some information and ads, the business would come. Business takes a lot of preparation and teamwork. And teamwork includes funding, because without significant funding, it's unlikely you'll survive against competition in any endeavor that is likely to pay off enough to pay the bills. Unless you need no income and you're working out of your parents house, you will be competing against serious folks who are willing to put in huge effort. As I've said before, over 86 percent of businesses never make a profit at all. And if you end up being a small player, you will fail if you actually want to produce more than a bake sale or two. Another thing I underestimated was competitive research. No successful business stands still. As soon as you get competent at something, someone else is also competent or more so. So you need to evolve and learn and research, particularly in any tech business. I remember as a young mechanic back when the corporate guys would come around with paper manuals and instruction presentations, some of the guys would absolutely dread that. There was always a possibility that you would have to spend either long hours studying or at least trying out techniques, failing, getting confused, finding holes in the documentation or instruction or even bugs in the new products. I recall a new Chevrolet in the showroom for the unveiling that was a station wagon with a new tailgate that could open as a horizontal door or a drop-down tailgate. Brilliant design and very simple. It had two handles -- one for the "door" and the other for the "tailgate". And they were interlocked so only one could be operated at a time by a single operator. Until one guy's kids came in and worked the handles with one kid on each handle. They overcame the interlock and the tailgate fell off on a single pin, dropped to the ground and fell off. Now think if you were a single business owner and you introduced a product like that, and instead of a team of engineers jumping on the problem with work-arounds, you had to stay awake for the rest of the weekend or week or month figuring it out while the customer simply refused to pay you for a defective product. That's the risk of the small business person and the preparation and ingenuity and fortitude required.