Having your bachelor degree in chemistry will give you many career opportunities. I started pursuing a career in biomedical research and with my BS in chemistry had opportunities for graduate school, pharmacy school, medical school or into industry. After a short time in graduate school I had to leave due to family illness and took a job in industry (which wasn't what I wanted-and wasn't even in the biomedical field) but ended up being a great start to a career I had never new existed. I started out as a bench chemist and now run my own department in a global company.
Take opportunities to work or shadow in a variety of settings. Not just those at school; there are opportunities in private industry too-including paid internship programs. Research labs vs. diagnostic labs running routine analysis will feel very different from each other but both hold many opportunities. Pursuing a MS or PhD (or even MBA) will open additional doors and in some cases be required for some career paths but not all.