My day usually started with an agency creative meeting. This means meeting with the creative director, art director, and any other writers assigned to the account you are working on. This meeting is mostly to make sure deadlines are met and ideas are shared. Often times we used this time to arrow down the creative direction.
The rest of my day was spent learning about the product, the target audience, and listening to customer feedback via focus groups to get inside the consuner’s head and understand what they think of the product now and what positioning you can do through your copy to make them want to buy it.
You will want to visit both a small and large agency and see what the job looks like from both perspectives. A small agency will give you opportunity to “do it all”- to write for print, radio, outdoor,digital and social media, and TV. It will also give you the opportunity to branch out into other areas that might interest you. (I went from copywriter to Assistant creative director to VP of business development!).
A large agency lets you work on much larger national and international accounts. But you will probably be only working in one area if writing, and definitely starting on much smaller projects.
Tonya recommends the following next steps:
A typical work day will consist of research and writing (as mentioned by Christabelle) but it may also include a lot of reviews were others will critique your work. That can always be challenging but everyone's intention should be to improve the work. Producing the best copy should be your main objective.