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What does a day look like in the life of a Marketing Manager in the Music Industry?

#music #music-performance #marketing #marketing-manager

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Brittney’s Answer

What I love most about marketing management is that no two days are ever alike. If you're looking for an fast paced industry that leverages your creative thinking then look no further. I worked as a marketing manager for several years at a national radio station.

Here are some of the tasks I worked on weekly:
*Weekly Promotions Meetings (where we created contest and ad campaigns tailored to each specific client)
* Plan and schedule live broadcasts
* Work with record companies to book talent to do live meet & greets, concerts, and other promotions
*Plan large trade shows and concerts. Manage vendors.
*Client meetings negotiating budgets, needs, and desires

What are the downsides of the job?
*No two days are a like. You have to be comfortable with pivoting on the fly.
*Work Schedule is sporadic. Lots of nights, weekends, and holidays
*Work slows due to economic reasons (pandemics, recessions, etc.)
*There's a lot of gray area. You have to be willing to ask detailed questions to uncover client needs and you often have to sell them on the final product.

I have so many favorite memories because each month I met new celebrities and launched new products. One of my favorite things was creating a contest where a nationally recognized recording artist came to help promote the launch of McDonald's Frozen Strawberry Lemonade by giving away a brand new Volkswagen Beetle that was wrapped with McDonald's signage.
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Paul’s Answer

Alyssa's answer is exactly right. There's no one good answer to that question, because it will depend entirely on the company you work for, as well as what part of the business you are in. If you're talking record labels, it's pretty straightforward: you will spend most of your time learning about new songs, artists, or albums in your company's pipeline, work to devise a marketing strategy based on each one's style, characteristics, theme, genre, etc. Of course, much of that involves social media marketing, but may involve many other things like: 1)the development of brand sponsorships; 2) coordinating with artist managers and booking agents for touring opportunities; 3) product tie-ins with the artist's other ventures; 3) researching potential licensing opportunities for current and past tracks, etc. And that's just for starters.

If you're working for a publishing company, it will look similar, but will probably involve more business-to-business strategies. In this case, you're looking to position songs within other properties, such as commercials, TV shows and movies, and the like.

Main thing you should be considering is developing the skills that are common for the varied positions - all having to do with marketing and sales. Yes, sales. You will be pitching (selling) your artist and/or songs to others, to grow their brand along with your own. You will be selling yourself (networking) as a valuable and trustworthy business partner for opportunities now and in the future. Of course, knowing about technology, social media, advertising, licensing, sponsorships and branding will be important wherever you land. Consider internships with the same or similar companies in your desired areas. Even a stint at an advertising agency will teach you about advertising strategy, media buys, product placements, jingle writing, etc. No experience is bad experience!

Good luck!
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Alyssa’s Answer

Hey, Ava!

This is such a good question. It's awesome that you're curious about the music industry (and from Scranton, that is where I'm from:) )

There's no one answer to this, especially now due to COVID. A lot of labels and publishing companies throughout Nashville and LA are working remotely currently. Regardless, being a music marketing manager means doing a lot of work on your computer, running ads (even just through Facebook or Instagram for artists), having meetings with the artists, their managers, and labels, and finding a way to market the artist that pleases both the artist's image and the label's goals for them (if you are working with a label).

Hope this helps! Good luck on your music business journey :)
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James Constantine’s Answer

Hey Ava!

In the fast-paced world of music marketing, every day is a unique symphony of tasks and challenges. Let's take a closer look at a day in the life of a Marketing Manager in this exciting industry:

Morning:

8:00 am: Kickstart your day by catching up on emails and reviewing any pressing tasks or updates from yesterday. This might involve touching base with your marketing squad, artists, record labels, or other music industry pros.
9:00 am: Gather with your marketing team for a morning pow-wow to chat about ongoing campaigns, future releases, and strategies to spotlight artists and their tunes. This could include brainstorming sessions, analyzing data from past campaigns, and setting goals for the day.

Midday:

12:00 pm: In the music biz, lunch meetings are the norm. You might find yourself breaking bread with artists to chat about their vision for an upcoming album launch or rubbing elbows with other industry insiders.
1:00 pm: Post-lunch, you might dive into crafting marketing plans for upcoming album releases, teaming up with graphic designers and content creators for promotional materials, and connecting with social media managers to ensure a unified online brand image.

Afternoon:

3:00 pm: Sit down with external partners like radio stations, streaming platforms, or event organizers to hash out promotional opportunities for artists. This might involve talking about advertising budgets, planning interviews, or setting up live gigs.
4:30 pm: Take some time to review and analyze marketing data and performance metrics to gauge the success of ongoing campaigns. This could involve tracking social media engagement, website traffic, and sales stats.

Evening:

6:00 pm: Show up at industry events like album launch parties, networking mixers, or live performances. These events are a great way to mingle with industry colleagues, discover fresh talent, and promote the artists you're championing.
8:00 pm: Wind down the day by addressing any urgent emails or messages that popped up during the evening events. This might involve tackling any last-minute tweaks to marketing plans or coordinating with team members across different time zones.

For more insights, check out these resources:

- Harvard Business Review
- Billboard
- Music Business Worldwide

Here's to a successful career in music marketing! May your journey be filled with rich blessings.

Best,
James.
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