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how should i start my marketing career.


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Thomas’s Answer

Research has always been a good starting point for me. One can determine a lot about a company and whether the culture of the company is somewhere you'd like to work. Next develop possible contacts in a few of these likely companies by identifying people who work there and network with family and friends, and social sites. Making contact at these companies, for jobs if open, but also for informational interviews - just see if people will meet and talk. Ask people what are their 3 top goals for their job that year, what they find interesting, how they keep it fun. See if the company will develop an intern like position if no entry level positions are open. Finally, make finding a good job your full-time job. Persevere - really shake the world and you will find a good place to start.

Thomas recommends the following next steps:

Determine where geographically you want to work.
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Research companies for what they do and their culture.
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Discover possible contacts within the company from their company sites, and social media.
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Network with family, friends, and social media to develop sites.
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Make contact, get a meeting.
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Rebecca’s Answer

Determine what type of marketing you are interested in. There are so many different things that Companies do to market themselves. You could work in marketing at a company or you could start by working for a marketing agency where you may gain a lot of exposure to different forms of marketing and different marketing strategies. I know Search Engine Optimization is a very popular form of Marketing now. This is very different from other forms of marketing. It would be good to start my researching if there are specific sectors of marketing that you are interested in. I would look for internships that would get you exposure to the types of marketing that you think you would enjoy

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Melissa’s Answer

In addition to the responses above, do not be surprised if a company you want to work for asks you to start in their Sales department. Sales is the perfect opportunity for you to learn the companies' products/services and their customers. Most companies ask that you spend at least 18 months in Sales before promoting into Marketing. If you are struggling looking for a career in Marketing, broaden your search for entry level sales positions. I graduated with a Bachelor's in Business and would have never applied for an inside sales job but the Career Center at my school signed me up and I've been with the company ever since...

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Rebekah’s Answer

Hi Nicholas!

Marketing is a great choice for a career. Here are a few questions to get you started on brainstorming the perfect Marketing path for you.

1. What type of marketing am I interested in? (Social media, Digital Marketing, Media and Advertising, etc)
2. Do I want to work for an agency or do in-house marketing?
3. If in-house, what industry marketing do I want to do?
4. If agency, do I want to work for a large PR company or a boutique firm?

As you narrow down the focus of the type of marketing you want to do and where you would want to do it, you can begin to tailor your job search. Also, use being a student to your advantage and request informal interviews from your top picks to understand what the day-to-day roles and responsibilities look like.

American Marketing Association (AMA) has local chapters all over the country with specific networking events that might be really helpful while you are looking for the right path

Rebekah recommends the following next steps:

Use the questions to brainstorm the right marketing path
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Request Informational Interviews
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Network at AMA events in your area
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Simeon’s Answer

It's wise to build a portfolio of your marketing work depending on the specific role/industry you are looking to get into. Also, make sure to put hard work into networking. Go to recruiting events and keep up with your professors and fellow students, especially the ones you got along well with.

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Mauro’s Answer

The response above was helpful enough. One thing you want to research is the type of Marketing you want to do. There are different types of marketers for different sectors for different purposes.

Example, a Digital Marketer is in-charge of Search Engine Optimization which would include knowing which terms and data is flowing through which channel.

A User Acquisition is someone who managed MOBILE ads and creates a conversion by created ads to tailor the user to click.

Due diligence, hope this helps.

best,

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