What does studying "business" actually mean?

Hello Anna

Creativity and interest in history can be critical components in many business arenas but specifically in the lane of entrepreneurship, i.e. - starting a new business based on a new idea or innovating an existing idea into something new. Totally creative. A knowledge of history can plays heavily into business as a successful business person will have an understanding of what has worked in the past for business, how government can affect economies and business (think post WW I Germany), as well as how past trends can shape future markets.
As Maria touched on within her post, marketing is a very creative business lane. I have taught marketing classes at the college level and I saw a lot of wonderful, original creative work devised by students with no prior business experience. Creating new and unique ways to appeal to consumers may be relevant to you based on your interests.
You mentioned feeling pressured within your question text, but at the end of the day you should make your own decisions and do what you love to do. If you can tie in your passions of creativity and history with business and find a path that you will find fulfillment with...great! If not, maybe explore different paths.

Hope this helps you and best of luck in your academic journey!

Business touches on a variety of topics including management, finance, accounting, supply chain, ethics, marketing and investments. There are classes, such as marketing, that call for creativity, whereas others, such as accounting, are a bit more by the book.