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What is better networking and getting to meet people in the field or just going back to school and getting more education?

just seeing which way to find a job in my chosen profession #communications #public-relations

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Barb’s Answer

Hi Mimi,

I hope you have resolved your issue and this is just icing on the cake. If not, I think you can build a network anywhere. At school, at work, at church, volunteer groups...It is all about connecting in the way Daniela described. I might think of your question a little differently. Will going back to school advance your career? Is more certification or an advanced degree required or expected for you to grow and advance in your field? If so, you have your answer, and you can start networking there. Just like you, the young professionals you meet in school today are tomorrow's movers and shakers.

Good luck with your decision and much success!


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Alex’s Answer

As a public relations major, I found networking and getting experience to be crucial. I was at the Pennsylvania Conference for Women last week and all of the speakers talked about how important relationships are. Like Barb said, you can cultivate relationships anywhere, not just at school. I would recommend finding job fair and other networking opportunities to start building your network. Even industry specific ones are good and there's usually a discount for students.

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Daniela’s Answer

Hi Mimi,

  • The best networking comes from genuine relationships, not a business card exchange. No matter whom you’re trying to build a relationship with, treating that person as a friend rather than a business contact will take you much further with the relationship. So, think about how you would approach a potential friend. Find something you have in common with, keep it light, make jokes, and above all, show that you care.

  • Hw do you foster a real connection when you speak with someone -- whether it’s on Skype or on the phone or in-person?

Ask insightful questions (to get the other person thinking). You can know a lot about a person by the quality of the questions he or she asks.

Ask better questions, receive better answers: by asking better questions when you’re speaking with someone, you not only put yourself in a category of someone that thinks differently, but you force the other person to think in a new way that helps him or her grow.

Pay attention (as if your life depended on it). This may come naturally for some people, or be extremely difficult for others. In our smartphone era, paying attention is a demanded “skill” many of us lack. How many times have you spoken with someone who is constantly fidgeting, looking around or interrupting your every sentence? By simplying maintaining eye contact, listening attentively and responding with relevant questions, you’re separating yourself from the rest of the pack and are well on your way to fostering a genuine relationship.

The fastest way to grow your own network is to introduce two people who can benefit from each another. As simple as this strategy sounds, it's one you hardly see most people do. When’s the last time someone deliberately went out of his or her way to introduce you to someone after listening to your struggles? If you’re the rare breed that has experienced this, you’ve met a superconnector.

With over three billion people online today, it’s increasingly difficult to separate the fog from the light, and the role of superconnectors will become increasingly important to make that distinction. Here are few of the most powerful ways to become a superconnector yourself.

  • Don’t keep score. This is by far the key difference between superconnectors and everyone else. Superconnectors have an abundance mentality, and they’re always willing to give, connect and share.

  • Make friends, not “contacts.” In other words, value quality over quantity. Put away your business cards, and form genuine friendships with people you meet. I force myself to never talk about business in the first encounter with someone, unless I have to. It’s 10 times more valuable to develop connections with five quality people at an event than 50 “contacts” whose names you won't remember.

  • Connect other superconnectors. Do you know two connectors who could benefit from meeting? Have they already met? Introducing two superconnectors will be the easiest connection you make because: They are naturally friendly and most likely will have friends in common. And you'll not only help others further their goals, but will come to mind for them, for future potential connections that will benefit you.

  • Interview people. This may be one of the fastest ways to grow your network, if done strategically. You could do this in the context of a research paper, book or, my personal favorite, a podcast.

  • Follow-up: In a world of take take take, being able to show that you care about someone as a friend will put you in a whole different category with any of your connections.


Best of luck!