How to make a career transition from finance (limited work experience) to marketing?
Hi I'm Navapa, I recently graduated with master degree in finance and then I got a chance to work in a corporate bank as Relationship Officer for about 7 months now. I started to realize that I'm not a finance type of person, I didn't enjoy my job at all. I analyzed my personality and my interests are Marketing, Startups and Information Technology. I really want to make a career transition but I don't know how.
I would like to shift my career to Marketing and Business Analytics. I'm now taking courses in Coursera such as Facebook Social Media Professional Certificate, Google Data Analytics Professional Certificate, and other Digital Marketing Courses.
All I can think of the first step is taking online courses and take another master degree in Marketing and Business Analytics
I'm so frustrated and having insomnia every night. I really don't know which path should I take. And how to begins What do you suggest? What should I do?
#marketing #business #internship #finance #startup
I've also switched my career from IT to Marketing - Communications after 7 years.
- I started with taking courses relating to journalism, Marketing and Public Relations. From there, I learnt the basic knowledge and built my network with the teachers, speakers and friends in classes.
- Seek my first job as an assistant to Marketing Manager (client side) and learnt from her as well as on-the-job training.
- Changed to PR field (agency side) to have more views about the different industries (FMCG, auto, F&B, etc.).
- Define my next destination (client side) once I got to know specific industry I would like to stay for long.
- Getting my MBA in business field is also supporting my career.
Hope my experiences can help you navigate towards your goals.
All the best,
It sounds like you've taken solid steps to prepare yourself for your career. I work in Digital Optimization at Verizon, and one area that I can think your skills match is in Business Intelligence or Data Science. Business intelligence is a blend of math/finance skills with understanding people, partnerships and products in a business. I thoroughly enjoy working with the Analysts and Managers in our Business Intelligence and Insights groups. Their work is foundational to my job, and success within the company.
To me, I don't think you'd need another masters degree before switching careers. I'd actively apply to positions in the field that interest you. Once you've transitioned, then you might pursue additional education to support you in your new role/industry. I think you're ready to rock and roll!
You are on the right track! Each and every step you take brings you closer to your end goal!
My brother in law did just this: financial degree, and now works for a large retailer in the marketing department running their weekly offers brochure. Your background in finance will prove that you are analytical, which is a great skill to have in any job, and also in marketing.
I agree with all of the advise above. I graduated during the financial crisis and it was almost impossible to get a marketing job. I tried very hard but ended up in a sales role. Although I must say it was interesting, it was not my passion. In the end I started working as a marketing assistant, by demonstrating :
- my passion for the topic - write this down for yourself, what attracts you to marketing, and what talents do you have to offer?
- my knowledge of marketing - there are a lot of free courses online that help you understand the basics. Show that you are invested, and that this idea of going into marketing is not something spontaneous that you thought of just yesterday
- What experience I already had - for me it was events management (in university), and my extracurricular activities showed that I was motivated to pick up different roles. For you I am sure your analytical skills will get you in the door. I'm certain you have many more talents to offer. Google for 'soft skills marketing' and find a couple that apply to you and think of some proof points to show an employer what you have to offer. Softskills are important in any job. Everything else you can learn. Demonstrate your willingness to learn (see previous point).
My advise is to use your network of friends and family to set up quick coffee style networking sessions with people that are in the role you aspire. I know, super scary, but doing this has brought me personally a lot. Once you have done it once, it will become easier. It will help you understand the role and how you can position yourself in it, and how you can position yourself to future employers. And remember: the person you are speaking to may hire you! So look at it as a double edged sword. You never know what may come of your sessions.
You got it! I believe in you!
Thao recommends the following next steps:
Trust me I feel you. I was in the same position just as you are some time back when I thought I was so much better off with Marketing than any other professional field. I was lost and I had no idea what to do next with my career path. As my job is somewhat settled now, I am looking back and believe this state of mind is very normal for young people. So don't stress out, good things will come eventually.
I think you made a right choice by taking certified courses on Coursera. That's a very good start! If you have thought through about choosing Marketing or BA as your aspirational job, it would be better to kick start now. If I were you, I would:
Step 1- Set my mindset straight. As I'm fresh in the field, I willingly start from the bottom, though a job might be low paid/ ranked but I'm perfectly fine with it, as long as I have an opportunity to learn and to grow.
Step 2- Take time to know yourself better - even do a SWOT analysis about yourself if you are all in. What are you good at? What do you think you need to improve? What kind of job do you think that will keep you passionate and aspire you every single day? Is it numbers/ processes or creativity/ visual imagination related? Are you a more structured/ by-the-book preferred or impromptu/ out-of-the-box driven type of person? This will help you answer whether you better fit for Marketing or BA as the two fields are in relatively different extreme.
Step 3- Start looking around for job opportunities in the field that I believe I'm good at (which I have identified at Step 2).
Step 4- Only after 1.5-2 years when I think I'm sufficiently exposed and want to excel/ take myself to the next level, only then I would pursue a higher degree.
I hope this comes handy and useful to you. Back yourself up and all the very best!