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How can I create my personal brand?

What are things that I can do to help create my brand? Will creating a career portfolio help with personal branding? career career-development personal-branding portfolio work-portfolio

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Charles’s Answer

A careear portfolio depends on the field you intend to get into and then every niche in that field will have different things employers will want to see.
Some careers may want certifications, artistic jobs will want a portfolio that demonstrates your creative skills in what ever the medium is.
Business or office jobs generally want a strong resume.


Thank you for your answer! Mounia M.

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Mikio’s Answer

Determine your company, philosophy, what you are selling, target audience, value, and purpose. Then come up with your brand. Your brand is a great representation of what you are selling or the service you are offering. In addition your brand is your "social media" expert. It attracts attention by its name. Use names that reflects words used in search engines. Read: https://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/69de40f83c3a


Thank you very much for your answer! Mounia M.

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Adam’s Answer

For me, my personal brand has to do with how I conduct myself with co-workers and clients. Always showing respect and integrity, responding to emails within 24 hours, being collaborative, and producing high quality work are tenets of my personal brand.


While a personal brand is important, it can also detract from your attractiveness if you put your brand above the goals of your organization. Make sure the two are complimentary.


Thank you for such a great answer! Mounia M.

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Karen A.’s Answer

I would say that your personal professional brand has more to do with the characteristics for which you are known more that the output of your work, although if you are consistently incredibly creative, precise, etc., that can certainly factor into it. Your brand is, for example, what others say about you when asked. For example, "She's a hard worker, " or, "You can always count on her when the chips are down." When I was interviewing for my current position, two interviewers asked what three words I would use to describe myself. I chose, "Professional, positive, and goal-oriented." (I am in telecom sales so these traits of mine are valued by potential employers.) So I would recommend that you determine the top three characteristics, valued by leaders and coworkers in your chosen field, that you can develop. Your behavior over time will drive what becomes your brand, so if you consciously focus on developing those desirable characteristics until they become habit, you will end up with a positive brand.
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Jennifer’s Answer

There are lots of great resources out there for you to do just that! I have included them below. Being in the leadership development space for 16+ years I can't emphasize enough the importance of this early on and throughout a career. I work with a lot of senior leaders who are considering their legacy and their brand has a lot to do with that.


Meanwhile - my advice and things I have done throughout my career.

1) Present yourself professionally while being yourself. Don't try and be someone different than who you truly are.

2) Consider how others perceive you - ask your friends, both close and acquaintances the first three words they would use to describe you - encourage honesty! Then ask yourself, is that who I want to be? If yes, great, continue to build on those. If not, consider how you need to change your behavior so others are saying the words you want them to say.

3) Be consistent. Your emotions, words and actions should align - including what you write and share on social media!

Jennifer recommends the following next steps:

PwC has a great resource for this on our Career Advisor website - link below. Start by clicking on any of the actions in step 1 and it takes you to a comprehensive approach for creating your personal brand. Tons of resources for you to leverage including a workbook which can also be below. https://careeradvisor.pwc.com/article/your-brand-your-reputation-and-most-valuable-asset-it-precedes-and-follows-you-communicate https://www.pwc.com/c1/en/assets/downloads/personal_brand_workbook.pdf
https://www.pwc.com/gx/en/careers/aspiretolead/personal-brand.html
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David’s Answer

Depends if it's internally or externally, but generally your brand will only be credible and genuine via your credentials a d what these say about you rather than what you say about you. Use the "show, don't tell approach"

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