How did you define your personal brand?
I always hear people talking about how important it is to have a "personal brand". What exactly does this mean and how did you go about doing this? Do you have any advice for me? #business #branding #personal-branding
Your personal brand is what you're known for: your passion, your experience, your attitudes. Are you a person who gets things done? or are you a procrastinator?
Do you go along with the crowd or do your own thing?
Can you be relied on to keep your promises?
What is Steve Jobs brand? He was terribly brilliant and terribly difficult. People hated working with him but respected his vision and passion.
What is President Obama's brand? He gave us hope but alas, accomplished little.
Are you brilliant? Creative? Difficult? An achiever? A dreamer?
I have spent the years since 1991 becoming known as an expert in product management. People who have attended classes with me know I'm irreverent, insightful, impatient with stupid people, and able to apply concepts to specific scenarios. This reputation means that some people (maybe the stupid ones?) don't want to hire me; the ones who value my approach reach out to me directly.
Brand is defined as the promise you keep, not the promises you make.
What promises do you keep with your friends and teachers and employers?
Simply put, your personal brand is your reputation. It is more to do with how you are perceived by others than what you project yourself.
Having an online personal brand is as important as having an offline one. Here are a few way to build your brand.
- Google yourself to see what comes up. Sometimes you will be surprised by what the search results throw up.
- Start building a strong network
- Offer to help people out/ volunteer
- Develop an elevator pitch
For more details, check out this Complete Guide to Building Your Personal Brand
1. Find out how others see you
2. Be authentic
3. Learn how to promote yourself
4. Curate a professional online brand
5. Continually build your knowledge