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What kind of products are typically researched?

I want to develop new shoe and running apparel to innovate the sport of long-distance professional runners. #running #sports #apparel #research

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Steward "Tony"’s Answer

My former passion was running, not that you would look at me now and say "Thats a Runner" but for over 20 years I ran, starting in High School Jr V track for Power Memorial, Marine Corps, and have also trained for two NYC Marathons which I did complete under 5 hrs (never said I was the fastest), a whole list of mini's, and countless 5k & 10ks, only to be destroyed by Texas Heat during extensive hill training in the late 90's. Respect the heat! I almost ran my last mile.

With that said, even the best shoes can cause problems for the wrong feet, and there are a lot of feet that need help. I would focus on the most common issues (rubbing, pinching, lace area, slippage after break in and design. The professional runner's body dynamics are much different than a typical runner, so if that's your target, durability will be key, atop the features you may have in design for weight & safety.

Devons answers this question correctly, but this won't be a one size fits all venture. So, my best advice is (after all this blah, blah) to find the best pair of shoes on the market for your feet, sign up for the first full marathon you can, scheduled for 6 months from now (what ever now is for you) and start training you 75 to 120 miles per week. Record how your feet feel, target the problem areas, identify shoe issues, and write it up daily and chart it as well.

"Pretty shoes are just pretty shoes" vs "Amazing shoes are amazing shoes" serious Runners know this.
Real Runners do not wash their shoes and wear them everywhere, but they run everywhere anyway.

Your journey starts tomorrow.
Tony P. (Still in TX)



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Devon’s Answer

If you are looking to improve sports performance with a shoe, you'll need to familiarize yourself with Biomechanics. Biomechanics is a topic that most researchers in the field of exercise science are familiar with when evaluating individuals walking and running gates. It is the science of how the body (bone, muscle, water and fat) interacts with itself and the surface during the product of human movement.

Clearly, there are different types of sports that involve using shoes to perform, so the biomechanics of each shoe could and should be altered per sport. If long-distance is your aim, then create metrics you'd want the consumer to trust such as longevity or durability of the product.

I can not speak to marketing or product advertisement specifically, but those points should get you started. Good luck!
Thank you comment icon Thanks, can't wait to put this advice into action! Soren
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