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I would like to go into something that involves sports such as sports management or sports medicine, or sports marketing which schools should I look into?

I would like to go into something that involves sports such as sports management or sports medicine, or sports marketing which schools should I look into?

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Dr. Jennifer’s Answer

Hello Jake!

I am currently an athletic trainer in the sports medicine field and just wanted to give a bit of info on the sports medicine field. First, my biggest suggestion is to find people in each of those fields so that you can get some observation hours. Sports Management and Sports Medicine both are heavily involved in sport but are drastically different when it comes to what is being done in the day to day. So I think it is important for you to have an understanding of what that person's day to day duties include. I think once you can narrow down between sports management jobs and sports medicine jobs that will allow you to better narrow down what schools will best suit your needs.

Specifically about Sports Medicine, again it really matters what field you are leaning towards. Under the sports medicine umbrella there are so many different fields it would be hard to pick schools that best suit your needs. So I think you would benefit by narrowing down what fields or group of fields you could see yourself doing. Sports medicine include, but not limited to; physician, PAs, physical therapist, athletic trainers, nutritionist, sports psychologist, exercise physiologist, chiropractors, bio-mechanical researcher, and specialized coaches (like a strength and conditioning coach). These all have vastly different schooling and even school of thoughts so I think narrowing it down to a few professions as options might be more helpful than the broad term of sports medicine.

The world of athletics is constantly growing and expanding and I think is a wonderful field. It is filled with people with drastically different backgrounds, educations, and experiences that allow them to provide the best environment for athletes in a varied of ways. The last bit of advice is just because you choose one path does not mean you cannot alter that path if you find something you are more passionate about.
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Katie’s Answer

There are a lot of great programs all over the country that have Sport Management and Sport Medicine majors and/or concentrations! While you can't go wrong, as I believe your learning is largely what you make of it, going to a big-time collegiate sport school in one of the Power 5 conferences is hugely beneficial. This is because, while you learn in the classroom, you are able to obtain on-campus internships and real-time, hands-on experiences in major sports right on campus.

In addition, if someone is split between a more business-focused Sport Management degree or a more science-focused Sport Medicine degree, one should look into kinesiology schools as a whole, as often, these topics fall together in said school. For example, Sport Management and Athletic Training are both in the same School of Kinesiology at the University of Michigan, as well as at a handful of other institutions. This allows for an easier transition or credit transfer between the two majors, if ever needed.
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Karen’s Answer

Hello Jake,
I have a family member that currently works for a major MLB Team so I asked him what schools he would recommend.

Here are the schools he suggested:

SNHU - Southern NH University in Manchester NH
Endicott - Beverly MA

I wish good luck in your search.

Karen Welch

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Brad’s Answer

Hi Jake,

Much like Katie mentioned there are a lot of great programs across the country with focus on Sport Management, Sport Medicine, and even the growing business of performance apparel. What you get out of your experience depends on what you put into your experience, in my opinion. Larger schools or schools in bigger cities might grant you more opportunities to pursue various paths within the athletic departments, professional sports teams, and much more.

Ohio University comes to mind as a notable Sports Management program. The University of Oregon offers a program structly focused on performance apparel with the convenience of Nike, Adidas, and Under Armour all with offices in Portland. I went to Xavier University, majored in Sports Management, spent 4 years as a student manager for the men's basketball team, and now work for Under Armour. There are some great opportunities out there! Good luck!
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