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How to build my Clientele as a Hairsy

I want to further my business in a shop of my own one day but i dont have a consistent amount of clients

+25 Karma if successful
From: You
To: Friend
Subject: Career question for you

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Bhavna’s Answer

1. Network - Networking is an important part of any business and it's a great way to build a clientele. Attend local events, join business and professional organizations, and get to know people in your community.

2. Use Social Media - Social media can be an invaluable tool when it comes to connecting with clients. Build a strong presence on social media and create an audience of potential customers. You can post before-and-after photos of your work, offer discounts and deals, and share tips and advice.

3. Ask for Referrals - Don’t be afraid to ask current clients for referrals. Let them know that you value their business and ask if they have any friends or family who could benefit from your services.

4. Participate in Community Events - Participating in community events is a great way to build a clientele and gain exposure for your business. Many local events offer vendors to set up booths and display their work.

5. Offer Promotions - Offering promotions is a great way to draw in new customers. Consider offering discounts, bundle deals, and loyalty rewards.

6. Join a Hair Association - Joining a professional hair association is a great way to stay up to date on trends, products, and techniques in the industry. You’ll also gain access to a network of other professionals who can provide referrals and advice.
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Bhavna’s Answer

1. Start by creating a professional online presence. Create a website and social media accounts to showcase your work and introduce yourself to potential clients.

2. Network with other local hair stylists and salon owners who can potentially refer clients to you.

3. Join local business and hair styling related groups to meet and connect with other professionals in the industry.

4.Advertise your services, such as through local radio, print or digital advertising.

5. Utilize local marketing tactics, such as flyers and posters placed in public areas to reach potential clients.

6. Offer discounts, referral programs and loyalty rewards to entice new and repeat customers.

7. Offer classes or workshops to teach hair styling techniques and share your knowledge with the community.

8. Participate in local events and fashion shows to raise brand awareness and introduce your services to new customers.
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Mary’s Answer

Recommend you introduce yourself to successful salons in your area. Ask questions of the salon owners on their experience in building their clientele. You may find a salon that reflects the type of clients you are looking for, hair stylists that you can learn from and experience for your resume.
Thank you comment icon This was super helpful, thank you! Taryn Rainn
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Tania’s Answer

Post your work on social media - If you can't afford to hire models for your work, maybe do a free service with an exchange for photos as payment. Hope this helps!
Thank you comment icon Thank you, Tania for the advice. Taryn Rainn
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Melonie’s Answer

Hi Taryn!
My advice is to get on social media as much as you can. Post your talents and prices, I personally am more likely to reach out if I see a price up front. Maybe you can work with a photographer in the area - family, boudoir, senior pictures, etc. Find events that people like to get their hair done for and post your services physically at those places if you can, and online. Maybe you can make a flyer or business cards to take around and share your business? Hope something helps!
Thank you comment icon Thanks for the advice. Taryn Rainn
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