3 answers
Najéla
Student
2
Questions
Updated
281 views
What steps should you take to become a successful business owner on Etsy?
I make handmade bracelets but I am stuck on how to prompt my product, I want to be able to use different social media platforms but what are the best ways to get your product have more attention so people can understand the message that you have behind your product.
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3 answers
Tamara Svoboda
Customer Service Representative
2
Answers
Houston, Texas
Updated
Tamara’s Answer
Embarking on a business venture can be challenging, but rest assured, you're doing great! It's essential to understand your competitors, evaluate their pricing, and also consider the time you invest in each product. Despite the initial fear, it's beneficial to venture into social media platforms like TikTok or Instagram. These platforms will help you establish your brand and promote your Etsy page effectively.
Make your product irresistible to your potential customers by marketing it in a way that appeals to them. Identify your ideal clients and tailor your marketing strategies to attract them. Remember, this journey should be enjoyable. So, have a blast with it!
Make your product irresistible to your potential customers by marketing it in a way that appeals to them. Identify your ideal clients and tailor your marketing strategies to attract them. Remember, this journey should be enjoyable. So, have a blast with it!
Thank you so much, Tamara!
Najéla
Clint Nagel
Counselor
33
Answers
Cincinnati, Ohio
Updated
Clint’s Answer
Hi Najela,
Great question and love thinking/brainstorming around topics such as this. ETSY definitely appears to well branded for smaller art-driven business owners, and is the first site that comes to mind when thinking of unique and/or more creative pieces of art such as what you are making/discussing. Essentially, ETSY appears to own the niche market and as a result; how do you get your bracelets purchased at the value/level you desire.
Much of this topic is very business 101 in functionality & strategy, such as pricing compared to quantity, value of your brand/bracelets in comparison to asking price as well as number sold, the amount of time/labor you are willing to invest (quantity vs. quality/uniqueness), how much to invest in your own brand/likeness/logo/slogan, but ultimately it is most likely the number of 'hits' to your supplied product. Etsy appears to do a solid job of coaching your through the process, providing tips, metrics for monitoring site/page views, and even has ETSY awards to promote emerging artists.
I would simply set up an account, start promoting your bracelets with photos, focus on key search engine words as well as possible hashtags, and learn to an extent through the process. There has to be groups as well as mentors you could reach out to discuss how to improve the visibility of your brand, and to possibly co-brand together. Get some of your best bracelets photographed and up on ETSY, start connecting with other vendors, market on Instagram as well, and follow and join other similar artists on various social media platforms. Lastly; with the metrics presented use them to assess and implement changes to your offering.
Who is the customer you are trying to reach (demographics, style, seasonality, & most importantly; what separates or provides the value/uniqueness to your brand? Pricing is something I would frequently monitor as you do not want to price yourself too low as it could devalue what you are supplying. Last random thought; instill a few core values/characteristics of your brand throughout all that you do. I am thinking uniqueness, identity, & something personal/cultural to who you are. Hope this helps!
Clint
Great question and love thinking/brainstorming around topics such as this. ETSY definitely appears to well branded for smaller art-driven business owners, and is the first site that comes to mind when thinking of unique and/or more creative pieces of art such as what you are making/discussing. Essentially, ETSY appears to own the niche market and as a result; how do you get your bracelets purchased at the value/level you desire.
Much of this topic is very business 101 in functionality & strategy, such as pricing compared to quantity, value of your brand/bracelets in comparison to asking price as well as number sold, the amount of time/labor you are willing to invest (quantity vs. quality/uniqueness), how much to invest in your own brand/likeness/logo/slogan, but ultimately it is most likely the number of 'hits' to your supplied product. Etsy appears to do a solid job of coaching your through the process, providing tips, metrics for monitoring site/page views, and even has ETSY awards to promote emerging artists.
I would simply set up an account, start promoting your bracelets with photos, focus on key search engine words as well as possible hashtags, and learn to an extent through the process. There has to be groups as well as mentors you could reach out to discuss how to improve the visibility of your brand, and to possibly co-brand together. Get some of your best bracelets photographed and up on ETSY, start connecting with other vendors, market on Instagram as well, and follow and join other similar artists on various social media platforms. Lastly; with the metrics presented use them to assess and implement changes to your offering.
Who is the customer you are trying to reach (demographics, style, seasonality, & most importantly; what separates or provides the value/uniqueness to your brand? Pricing is something I would frequently monitor as you do not want to price yourself too low as it could devalue what you are supplying. Last random thought; instill a few core values/characteristics of your brand throughout all that you do. I am thinking uniqueness, identity, & something personal/cultural to who you are. Hope this helps!
Clint
Thank you, this is amazing! I really needed it.
Najéla
Robbie Randall
Partner Sales Leader
2
Answers
Plano, Texas
Updated
Robbie’s Answer
Dear Student,
Starting a successful Etsy business is an exciting opportunity, and I'm thrilled to guide you through it. Here are some general business concepts to consider.
-Business Plan Development: Don't let anything hold you back at this stage. First, you will want to dream big and outline your ideas clearly. This will serve as your roadmap to success. Then, narrow it down into realistic, actionable steps.
-Define Mission and Vision: These will guide your business decisions and help communicate your purpose to your customers.
-Budgeting: Understand your finances. It's crucial to know how much you're spending versus how much you're earning to ensure profitability.
-Know Your Competition: Research other Etsy sellers in your niche. What are they doing well? What can you learn from them?
-Unique Selling Proposition: Ask yourself, why should people buy your bracelets? What makes them unique? This will help you stand out in the market.
-Leverage Etsy: Etsy is more than just a platform; it's a tool. Learn how to use its resources to boost your store and reach more customers.
-Visibility: Find ways to drive traffic to your site. This could be through SEO, collaborations, or paid advertising.
-Social Media Marketing: Social media is a powerful tool for reaching potential customers. Learn how to use it effectively to showcase your products and engage with your audience.
-Find a Mentor: Connect with someone who's already successful in the Etsy space. They can provide invaluable advice and insights.
-Set Goals: Decide how many bracelets you want to sell versus how many you can make. This will help you scale your business effectively.
-Customer Acquisition and Retention: Consider using tools like Mailchimp to build an email list and keep your customers coming back for more.
-Enjoy the process!!
Remember, every successful business owner started where you are now. With determination, creativity, and a solid plan, you can build a thriving Etsy business. You've got this!
Starting a successful Etsy business is an exciting opportunity, and I'm thrilled to guide you through it. Here are some general business concepts to consider.
-Business Plan Development: Don't let anything hold you back at this stage. First, you will want to dream big and outline your ideas clearly. This will serve as your roadmap to success. Then, narrow it down into realistic, actionable steps.
-Define Mission and Vision: These will guide your business decisions and help communicate your purpose to your customers.
-Budgeting: Understand your finances. It's crucial to know how much you're spending versus how much you're earning to ensure profitability.
-Know Your Competition: Research other Etsy sellers in your niche. What are they doing well? What can you learn from them?
-Unique Selling Proposition: Ask yourself, why should people buy your bracelets? What makes them unique? This will help you stand out in the market.
-Leverage Etsy: Etsy is more than just a platform; it's a tool. Learn how to use its resources to boost your store and reach more customers.
-Visibility: Find ways to drive traffic to your site. This could be through SEO, collaborations, or paid advertising.
-Social Media Marketing: Social media is a powerful tool for reaching potential customers. Learn how to use it effectively to showcase your products and engage with your audience.
-Find a Mentor: Connect with someone who's already successful in the Etsy space. They can provide invaluable advice and insights.
-Set Goals: Decide how many bracelets you want to sell versus how many you can make. This will help you scale your business effectively.
-Customer Acquisition and Retention: Consider using tools like Mailchimp to build an email list and keep your customers coming back for more.
-Enjoy the process!!
Remember, every successful business owner started where you are now. With determination, creativity, and a solid plan, you can build a thriving Etsy business. You've got this!