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How can i close my sales in a fashion business?

I'm interested in selling batik clothings

+25 Karma if successful
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Jennifer’s Answer

In order to successfully make sales in the fashion world, particularly with batik clothing, it's crucial to combine smart sales tactics with well-planned marketing strategies. Techniques such as the Assumptive Close, where you act as if the customer has already chosen to buy, the Now or Never Close, which creates a sense of urgency with time-limited deals, and the Takeaway Close, which encourages unsure customers by pulling back the offer, are all key. When it comes to marketing, being innovative in your designs and keeping up with fashion trends can make your products more appealing. Using segmentation lets you aim your marketing efforts more accurately, and being creative with your products ensures your designs connect with your customers. By understanding and meeting customer needs, getting ready for any objections, and making your sales approach personal, you can greatly increase your chances of success in the competitive batik fashion world. This all-inclusive strategy, which merges convincing selling with strategic marketing, is the secret to succeeding in the fashion industry.

Jennifer recommends the following next steps:

Networking: Building relationships with influencers and other designers to expand your reach.
Social Media Marketing: Leveraging platforms like Instagram and Pinterest, which are visually oriented and can showcase your batik designs effectively.
Customer Feedback: Encouraging reviews and testimonials from satisfied customers to build trust and credibility.
Personalization: Offering custom-tailored designs or alterations to meet individual customer preferences.
Collaborations: Partnering with other brands or artists to create limited edition pieces that can attract new customers.
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Michelle’s Answer

Hello, Joshua !

It's so wonderful to have a clothing line and it's great to see that you are ambitious in a very exciting field. The advice Nikolaos has given stands very true and I would like to contribute with some advice for you.

It would be impossible to tell someone how to close a sale because whether someone buys something is only up to the customer. Everyone has their own reasons for buying. That being said, there are some things that you can do to possibly increase your sales and having only a website is not going to help. People need to get to know and recognize your brand.

I would advise anyone to open a physical shop and make it unique and perhaps offer other items besides garments. This can come in time when you've saved some money to rent a place for your clothing store. Some Grants that you can look into to start your physical store business are the Bizee Fresh Start Small Business Grant, The Young Entrepreneur Grant, California Small Business Grants, and many more. It will take some research on your part to find the funding resources to start your store, but it will be worth it if in the long-run you want more people to know your products and possibly buy them. Visit your local Chamber of Commerce for information about grants and workshops about business. I left some links below for information about some grants but there are probably a lot more that can help you with your business.

Have you considered producing some fashion shows in your local area ? That would be a good way for the community to get to know you and what you are selling. It would also give some local models experience doing a fashion show. One way to increase sales is that people need to know you exist. Relying on having only a website can be fruitless.

If you decide to go to college for business or to fashion school, you will no doubt learn all about sales and see which way is the best for your products. I would highly suggest having the education and support from further education so it doesn't all seem confusing for you. You also need to get outside experience. Maybe a part time job in sales would inspire you and be a teaching method that you can bring to your own business.

Don't worry about starting out slow. Get a solid education after high school, be creative and learn all the ways to network and promote your business. It takes time to get a clothing line off and running, but you certainly can do it.

I wish you all the best moving forward !

Michelle recommends the following next steps:

SMALL BUSINESS GRANT https://bizee.com/blog/bizee-fresh-start-small-business-grant
SCHOLARSHIPS FOR YOUNG BUSINESS OWNERS https://www.moneyprodigy.com/scholarships-young-entrepreneurs/
CALIFORNIA SMALL BUSINESS GRANTS https://calosba.ca.gov/funding-grants-incentives/funding-programs/
GRANTS FOR SMALL BUSINESSES IN CALIFORNIA https://www.waveapps.com/blog/grants-for-small-business-in-california
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Kim’s Answer

Hi Joshua,

Closing a sale is all about the "why" of buying, and steering each customer towards making the purchase. There are many techniques that are suitable to in-person sales, and also techniques for online sales. What will work for you will depend on many things, including your specific audience/potential customer, the quality/value of your clothing (100% cotton? Made by hand by artisans and therefore supports their work and community? Natural dyes?), and also your own personality. What types of sales techniques feel comfortable and right for you? Practice, a desire to help people, and a willingness to listen to your customers will help you to achieve your sales.

Here are a couple of good articles on closing sales. Some of the techniques here fit your product and your potential customers. Wishing you best of luck in your endeavor!

https://influno.com/sales-closing-techniques/

https://www.ringy.com/articles/sales-closing-techniques
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Nikolaos’s Answer

Hi Joshua,

I would start by understanding the target audience early on. In other words, try to understand your customers and their preferences. Are they fashion enthusiasts? Are they interested in comfort? From there, you can also understand how to reach them better. Keep in mind that hyperpersonalization is extremely significant in the modern market, and client centricity is a crucial differentiator. If you keep customers at the center of your operations and decisions, you can't go wrong!

Best regards,
Nikolas
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