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What is product management??

Product manager work with engineering,sales, marketing department

Thank you comment icon Hi Essy, Your inquiry is right up my alley! I understand that a product manager (PM) plays a crucial role in supervising the evolution and lifespan of a product. You're the ideal mentor for me, but my specialty is economics, so I'm not in a position to offer guidance. I suggest diving into this fascinating subject from an Artificial Intelligence perspective. May blessings always be upon you! Isida Mici

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Chinyere’s Answer

Hi Essy!

Product management is an exciting field where you get to wear many hats. A product manager (PM) is responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. Here’s a more detailed look at what product management involves:

What Product Management Is:
1. Strategic Role: Product managers define the product vision and strategy. They create a roadmap that outlines the product’s development and growth.
2. Customer Focus: PMs understand customer needs and market trends through research and feedback. They ensure that the product solves real problems and adds value for users.
3. Planning and Execution: They prioritize features, set goals, and manage the product development process from concept to launch.
4. Measurement and Improvement: PMs monitor product performance and user feedback to make data-driven decisions for continuous improvement.

Working with Other Departments:
- Engineering: PMs collaborate closely with engineers to ensure the technical feasibility of the product and to translate user requirements into technical specifications.
- Sales: They work with the sales team to understand customer pain points and to provide the necessary information and tools to sell the product effectively.
- Marketing: PMs coordinate with marketing to develop a go-to-market strategy, create marketing materials, and ensure the product is well-positioned in the market.
- Design: They work with designers to create a user-friendly and visually appealing product interface.
- Customer Support: PMs collaborate with customer support to gather user feedback and address any issues or improvements needed.

Key Skills for Product Managers:
1. Communication: Excellent communication skills to convey the product vision and collaborate effectively with different teams.
2. Analytical Thinking: Ability to analyze market data, customer feedback, and performance metrics to make informed decisions.
3. Problem-Solving: Strong problem-solving skills to tackle challenges and find innovative solutions.
4. Leadership: Leadership skills to motivate and guide the cross-functional team.

Educational Path:
- Undergraduate Degree: Most PMs have a background in business, engineering, computer science, or related fields.
- Experience: Internships, co-op programs, or entry-level roles in related fields can provide valuable experience.
- Certifications: Consider certifications like Certified Scrum Product Owner (CSPO) or Product Management courses to enhance your skills.

Product management is a dynamic and rewarding career that combines creativity, strategy, and collaboration. It’s a great fit for someone who enjoys working with diverse teams and is passionate about building products that make a difference.

Best wishes!
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Wayne’s Answer

Hello Essy, stepping into product management is akin to assuming the role of a ship's captain, guiding your product from its inception to its launch, and even beyond. As product managers (PMs), you are entrusted with several key responsibilities:

- Comprehending user needs: PMs delve into understanding the issues that people face, which could potentially be resolved by a product.
- Shaping the product: PMs have the authority to determine the functionality and operationality of the product.
- Prioritizing features: PMs have the discretion to decide which features should be developed first, based on user requirements and business objectives.
- Collaborating with teams: PMs work hand-in-hand with engineers, designers, marketers, and other team members to construct and launch the product.
- Evaluating performance: PMs monitor the product's performance and implement necessary changes to enhance it.

In essence, product managers are the stalwart advocates for their products, ensuring their triumph in the market.

Here's to your success!
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Adrian’s Answer

Its Merchandising, so to make shelves flashy! pricing them and keeping stock is a big or large responsibility in that, within a safe and secure environment as well as licensing
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William’s Answer

Product management has to do with act of managing - processes, resources, systems, solutions and other requirements of a given products or products, in order to meet expected outcome or satisfaction of product needs in production chain value and production lifecycle (conception, development and market).

A Wikipedia source defines product management as: "the business process of planning, developing, launching, and managing a product or service."
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William’s Answer

Product management has to do with management of processes, resources, solutions and other requirements of products in order to meet expected outcome or satisfaction of product needs in production chain value and production lifecycle (conception, production and market).
Wikipedia source defines it as: Product management is the business process of planning, developing, launching, and managing a product or service.
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William’s Answer

Product management has to do with management of processes, resources, solutions and other requirements of products in order to meet expected outcome or satisfaction of product needs in production chain value and production lifecycle.
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Nisha’s Answer

Product management is like being the bridge between ideas and reality. It is a role where you ensure that a product, like an app, a tool, or a service, not only gets built but also solves real problems for the people who use it.

Think of a product manager as the captain of a ship. They do not build the ship (that is the engineers and designers), but they decide where it is going, why it is going there, and make sure everyone on board knows their role.

In practical terms, a product manager:

Listens deeply to what users need and want.
Collaborates with teams, such as engineering, marketing, and design, to plan what the product should do.
Makes tough decisions when resources, like time or money, are limited.
Always asks, "How can we make life better or easier for the people who will use this?"
It is a rewarding career if you enjoy problem-solving, working with others, and seeing ideas turn into something tangible that makes a difference in people’s lives.

Nisha recommends the following next steps:

f you're curious about exploring product management further, I recommend reading books like Inspired by Marty Cagan or taking online courses on platforms like Coursera or LinkedIn Learning. These resources can help you understand the core concepts and skills needed for the role.
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Bob’s Answer

Hi Essy,

I work as an Sales Engineer on a Product Marketing Team, so I might be able to provide a different perspective.

From my perspective, a Product Manager essentially owns the product and makes sure everything is in place to offer the product to customers (design processes/tools, ordering processes/tools, support structures, etc). They do not necessarily own how each piece is done, but they own making sure it exists. For example, if they are a PM for SDWAN, they wouldn't own how a specific solution is designed for a customer. That would be done by Engineering. What the PM would own is making sure that the Engineering Team has the processes and tools to design the service such that it meets the definition of the product (IE. uptime, latency, etc).

From a Sales Engineer perspective, I look to the PMs to understood what is and isn't possible from a process perspective. For example, mathematically, you can come up with all sorts of rates for services, but that doesn't meant the backend tools can support it.

PMs are always looking at where there product can be improved, where there are gaps, what can make it appeal to more users.

Thanks,
Bob
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