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If I were to become a racing superstar and have a brand that i own or a brand that is named after me/one of my nicknames what would be the best like, industry for me to have a company in?

This question is based on me memorizing that my favorite NASCAR driver Kyle Busch has a brand that is name after one of his nicknames "Rowdy" but I'm just wondering how much would it cost me to have one, even if I were a race car driver.

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Kurt’s Answer

Great question, it sounds like a secondary source of income and likely if a professional racer you’d want a passive source of income. I would say that likely comes in licensing out the use of your name and likeness, merchandise sales, etc. On the surface it is unlikely Kyle Busch is handling his external income streams, albeit he likely does have some input I would imagine he consults with a team of people.

Kurt recommends the following next steps:

Look for low overhead expenses and low barrier of entry into the market
Collaborate with companies that share your values and vision
Consider using a nickname rather than real name on merchandise. If a companies reputation is destroyed and your name is on it that can be very challenging to overcome.
Thank you comment icon thanks for the advise on it. Robert
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Chinyere’s Answer

Hi Robert!

That's an exciting idea! If you're looking to create a brand that's named after you or one of your nicknames, there are several industries where you could make a mark:

1. Motorsports Apparel and Gear: Designing and selling racing apparel, helmets, gloves, and other gear can be a great way to leverage your racing persona. Fans often love to wear merchandise that represents their favorite drivers.

2. Racing Schools and Training Programs: Offering training programs and racing schools can help you share your expertise with aspiring racers. This can also serve as a platform to promote your brand.

3. Racing Accessories and Equipment: Creating and selling racing accessories like car decals, steering wheel covers, and performance parts can be a lucrative venture.

4. Racing Events and Sponsorships: Organizing racing events or sponsoring local races can help you build your brand's presence in the racing community.

5. Social Media and Content Creation: Building a strong social media presence and creating engaging content related to racing can attract a large following. You can monetize this through sponsorships, ads, and partnerships.

As for the cost, starting a racing brand can vary widely depending on the scale and type of business. For example, starting a small-scale apparel line might require a few thousand dollars for initial inventory and marketing, while setting up a racing school or organizing events could require a much larger investment.

It's important to carefully plan your budget and consider seeking investors or sponsors to help cover the costs.

Best wishes!
Thank you comment icon yeah but I was talking outside of racing Robert
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Charlie’s Answer

A lot of well-known personalities attach their brand to apparel others restaurants. I don’t think there’s anyone company type that’s better than another. The important thing is to attach yourself to something you enjoy and is profitable.
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