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How do you get into set design/ themed entertainment?
Coming from an architecture background, I find it challenging to find a set design/ themed entertainment job.
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Dr’s Answer
Hey LOREIN!
Absolutely! Breaking into set design and themed entertainment from an architecture background might feel like stepping into a whole new world — but honestly? You're already holding half the magic WAND. So, Bright gave some solid advice about transferable skills — and he's absolutely right. Your architecture skills like spatial planning, technical drawing, and 3D modeling are the foundation of this industry. But to really make the leap into set design or themed entertainment, it's all about how you package your skills and show your creative spark.
If you wanna truly stand out here is what I can say!
Start with your storytelling mindset. Themed entertainment isn't just about beautiful spaces — it's about creating experiences. Whether it's a haunted house, a theme park ride, or an immersive museum exhibit, every set tells a story. When you're designing something, always ask yourself:
What journey am I taking people on?
What emotions should they feel from the moment they walk in?
A great way to show this is through concept boards. Take one of your existing architectural projects and reimagine it with a narrative twist. Could that modern building design become a futuristic sci-fi movie set? Or a dreamy museum exhibit? Add sketches, mood boards, and little story blurbs — show how your design tells a story.
Bright also mentioned networking, and he's spot on. Themed entertainment is a small world where everyone knows everyone. Start following designers on Instagram, join TEA (Themed Entertainment Association), and jump into online communities like ArtStation or LinkedIn themed design groups. Even sending a message saying, "I'm transitioning from architecture into set design — any advice for someone just starting out?" can spark conversations.
Now, let's talk portfolio magic.
Your portfolio needs to scream, "I don't just design spaces — I design worlds." Include:
Concept art with quick sketches
Mood boards showing the atmosphere
3D models of immersive spaces
Before-and-after shots of how you can transform a space into a story
Don't worry if you don't have themed projects yet — create your own! Design a small escape room, a pop-up art installation, or even a themed café interior for fun. The industry loves people who build their own worlds just for the love of it.
Software will be your secret weapon. You're probably already familiar with AutoCAD, Revit, or Rhino — but to really break into set design, add:
Blender for 3D modeling and rendering
Unreal Engine for interactive, immersive environments
Photoshop + Illustrator for mood boards and concept art
SketchUp for quick scenic designs
If you're into video game worlds or virtual spaces — that's a whole new avenue opening up in immersive design.
Lastly, here's the hard truth: This industry is notoriously competitive. But the people who break in are the ones who keep creating, sharing, and knocking on doors — even when they get ignored a hundred times.
Start small — volunteer at local theaters, offer to design small installations for community events, or create passion projects to show what you're made of.
You have the architectural brain. Now all you need is to let your imagination run wild.
This industry needs more architects who can dream beyond walls — and something tells me you're about to build worlds we've never seen before. ✨😎 All the best and good luck, keep believing and keep learning. 🙌
TEA NextGen Program (for students and newcomers)
Theme Park Design Show podcast
Themed Entertainment Design book by David Younger
Absolutely! Breaking into set design and themed entertainment from an architecture background might feel like stepping into a whole new world — but honestly? You're already holding half the magic WAND. So, Bright gave some solid advice about transferable skills — and he's absolutely right. Your architecture skills like spatial planning, technical drawing, and 3D modeling are the foundation of this industry. But to really make the leap into set design or themed entertainment, it's all about how you package your skills and show your creative spark.
If you wanna truly stand out here is what I can say!
Start with your storytelling mindset. Themed entertainment isn't just about beautiful spaces — it's about creating experiences. Whether it's a haunted house, a theme park ride, or an immersive museum exhibit, every set tells a story. When you're designing something, always ask yourself:
What journey am I taking people on?
What emotions should they feel from the moment they walk in?
A great way to show this is through concept boards. Take one of your existing architectural projects and reimagine it with a narrative twist. Could that modern building design become a futuristic sci-fi movie set? Or a dreamy museum exhibit? Add sketches, mood boards, and little story blurbs — show how your design tells a story.
Bright also mentioned networking, and he's spot on. Themed entertainment is a small world where everyone knows everyone. Start following designers on Instagram, join TEA (Themed Entertainment Association), and jump into online communities like ArtStation or LinkedIn themed design groups. Even sending a message saying, "I'm transitioning from architecture into set design — any advice for someone just starting out?" can spark conversations.
Now, let's talk portfolio magic.
Your portfolio needs to scream, "I don't just design spaces — I design worlds." Include:
Concept art with quick sketches
Mood boards showing the atmosphere
3D models of immersive spaces
Before-and-after shots of how you can transform a space into a story
Don't worry if you don't have themed projects yet — create your own! Design a small escape room, a pop-up art installation, or even a themed café interior for fun. The industry loves people who build their own worlds just for the love of it.
Software will be your secret weapon. You're probably already familiar with AutoCAD, Revit, or Rhino — but to really break into set design, add:
Blender for 3D modeling and rendering
Unreal Engine for interactive, immersive environments
Photoshop + Illustrator for mood boards and concept art
SketchUp for quick scenic designs
If you're into video game worlds or virtual spaces — that's a whole new avenue opening up in immersive design.
Lastly, here's the hard truth: This industry is notoriously competitive. But the people who break in are the ones who keep creating, sharing, and knocking on doors — even when they get ignored a hundred times.
Start small — volunteer at local theaters, offer to design small installations for community events, or create passion projects to show what you're made of.
You have the architectural brain. Now all you need is to let your imagination run wild.
This industry needs more architects who can dream beyond walls — and something tells me you're about to build worlds we've never seen before. ✨😎 All the best and good luck, keep believing and keep learning. 🙌
Dr recommends the following next steps:
Thank you so much, Dr!
Girls
Dr H, I'd like to thank you for your magical advice! I spent months preparing a portfolio website, trying my best to cater my architecture school projects to a themed entertainment employer. I have since then spent months applying to jobs in 'entertainment' just to be met with rejection, no reply, or an 'under review' application. I have circled back to applying to traditional architecture jobs since I haven't had any luck with set design.
LOREIN
You rock! This advice is very helpful.
Zaroon
You are very much welcome always.
Dr H
comment got cut off ---
I feel like I'm losing the spark to pursue a role in themed entertainment. I went to a TEA networking event but it didn't quite give me the answers i wanted (just keep looking online and apply :)) Im going to take your advice and start the networking reach out tactic. It's kinda hard to make a career switch when I'm looking for entry-level roles, and all applications are looking for senior or mid-level experience with at least 5 years of experience. Thank you for seeing my potential Dr H I shall continue on this journey.
LOREIN
Ohhh dear, honestly I know how discouraging it can feel when you're giving your all and still not seeing the results you hoped for — but I want to remind you that every rejection or "under review" is just part of the journey. The fact that you're still pushing forward shows you're built for this industry.
Set design and themed entertainment are notoriously tough to break into, especially at the entry level. But the magic spark that got you into this field is still there — it just needs a little reigniting. The best thing you're doing right now is showing up, learning, and trying new tactics like networking reach outs.I truly believe your architecture background gives you an incredible edge — not everyone in themed entertainment can blend technical precision with creative worldbuilding.
Dr H
Keep creating passion projects on the side, even if they're small. That self-initiated work will help fill the gaps when employers ask for years of experience.
And remember — the industry needs fresh voices like yours. Don't let the current lack of opportunities convince you that your dream isn't possible. You're already further along than you think — it's just a matter of time before the right door opens.
Keep going, keep learning, and most importantly — keep believing in your ability to build worlds that transport people to places they've never been before. I will help with whatever I can as well, you are never alone girl! 🤗
Dr H
So, Since the industry loves creators who create before they're hired, I like to give you a challenge so I wnat you to design your own mini-themed project over the next 30 days. It can be anything you can think of doing....i am gathering you some mini side project ideas from an artist who is my sister, so 😅 I will surely help you out on it too and it will be your decision to take on or not. Just don't ever give up!
-A small pop-up art installation for a local café or bookstore.
-or A themed room design inspired by your favorite movie or game.
-oh or A tiny escape room concept with mood boards, sketches, and 3D visuals. I love escape rooms so I though yeaa why not.... This is all I have idea right now 🤣!
Dr H
Then, document the whole process on Instagram, LinkedIn, or ArtStation — sharing your progress, sketches, and ideas along the way.
Not only will this build your portfolio, but it will show the world (and potential employers) that you're already designing experiences — not waiting for permission to start.
Also I honestly recommend you to diffenetely tag small creative studios, set designers, or themed entertainment professionals when you share your work — you never know who might notice and reach out.
And ofcourse remember I'll be right here cheering you on and ready to give feedback if you need help along the way. Stay blessed dear!
Dr H
OMG, DR.H, how do you come up with amazing advice?? Im so grateful for your comments, this definitely gives me a new perspective on my job hunt. I'm going to brainstorm some passion projects bc now that I think about it, I have some in mind, maybe I'll do them all, and the ones you recommended, loll, I do have all the time at the moment! I could sharpen my design skills with some charrettes, and come back refreshed and ready to apply.
LOREIN
Dr. H, your advice is spot on—concise, encouraging, and genuinely supportive. You blend practical steps with motivation seamlessly, which is exactly what aspiring creatives need. Keep up the great work!
Uran James
Hey LOREIN, so Firstly here is the ideas I promised for.... WI don't know which will help out but I am sure one of them will click! 1. "Abandoned Room Time Capsule" — Design a room frozen in time from a lost civilization.
2. Escape Room Concept — Design an immersive puzzle room based on a short story or film.
3. Childhood Memory Installation — Recreate a nostalgic childhood bedroom but with surreal, dream-like twists.
4. Micro Immersive Café Concept — A small corner café inspired by a Studio Ghibli or Wes Anderson universe.
5. Interactive Horror Room — A pitch for a one-room horror experience with hidden messages and sound design.
6. Pop-Up "Self Discovery" Room — A guided interactive space where each wall represents different stages of mental healing.
Dr H
Portal Room — Design a room where every corner is a portal to a different dimension.
8. "Forgotten Goddess Temple" — Build a small set or digital design where nature reclaims a sacred space.
9. Themed Reading Nook — Design a cozy reading corner inspired by your favorite novel.
10. Interactive Self-Love Mirror — An installation where the mirror speaks affirmations when you stand in front of it.
Dr H
Interactive Public Art Installation — A wall where people can write anonymous confessions.
And these are from my sister for you below: . Interactive Virtual Set Design: Create a small themed virtual environment using Blender or Unreal Engine — like a fantasy tavern or futuristic lab — and make it interactive.
2. Themed Hotel Room Concept: Design a boutique hotel room inspired by a film, book, or game world — complete with mood boards, 3D renders, and props ideas.
3. Miniature Model: Build a small-scale physical model of a themed café or immersive museum space. Share every step from concept to final build.
4. Local Art Festival Installation: Create a temporary immersive installation for a local art festival or public space — something that encourages audience interaction.
Dr H
5. Instagram Story Concept Series: Every day for 30 days, share a new themed design concept — quick sketches, mood boards, or ideas for small immersive experiences.
6. Interactive AR Experience: Design a themed room or exhibit that comes to life through augmented reality — use apps like Adobe Aero or Reality Composer.
7. Concept Art Collab: Pair up with a digital artist or writer to bring one of their fantasy worlds to life through set designs.
8. Board Game Experience Room: Create a board game-themed pop-up room where each corner represents a different game world.
9. Music Video Set Concept: Design a set for an imaginary artist's music video — something atmospheric and narrative-driven.
Dr H
10. Time Capsule Exhibit: Design a small museum exhibit showing life in the year 2050 or the 1920s with interactive elements.
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.
.
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Don't wait for anyone to hire you — just start building the worlds you want to live in.
A little words, after discussing with an old friend here is what she said:
If Lorein built 3 of these in the next 3 months, she could genuinely start attracting work from brands like Stranger Things pop-ups, Netflix, Secret Cinema, and every immersive experience studio out there.
Dr H
Ofcourse dear, remember I have just given you ideas I am sure you will have better ones, you can diffenetely use these or build from it taking them as reference whichever you had want but don't wait start working.
Dr H
Ohh about your comment, 🤗 Lorein, that sounds like an amazing plan! Passion projects will not only refine your skills but also make your portfolio stand out. Charrettes are a great way to push your creativity under pressure, and when you return to job applications, you'll have fresh energy and possibly even a new design perspective. If you need anything at all know we are here for you girl! Good luck! 😎
Dr H
Updated
Bright’s Answer
Transitioning from an architecture background into set design and themed entertainment requires understanding the industry, highlighting transferable skills, building a relevant portfolio, networking, and gaining relevant experience. Set design focuses on creating environments for theater, film, and television, while themed entertainment encompasses theme parks, attractions, museums, and immersive experiences. Key skills include spatial design and planning, 3D modeling and visualization, technical drawing and drafting, knowledge of materials and construction, creative storytelling, concept development, collaboration, and communication.
To leverage your architecture background, highlight transferable skills such as design and creation of detailed plans, understanding spatial relationships, working with construction documents, using 3D modeling software, and understanding building codes and safety regulations. Tailor your portfolio to the specific area of themed entertainment you're interested in, including concept sketches, 3D renderings, and detailed plans. Networking and building connections can be achieved through industry events, online communities, informational interviews, volunteering or internship opportunities, freelance projects, continuing education, and targeting specific companies.
To successfully transition into this field, be patient and persistent, emphasize your unique skills and perspective as an architect, and actively network and build strong connections within the industry. By following these steps, you can successfully transition your architecture background into a rewarding career in set design or themed entertainment.
To leverage your architecture background, highlight transferable skills such as design and creation of detailed plans, understanding spatial relationships, working with construction documents, using 3D modeling software, and understanding building codes and safety regulations. Tailor your portfolio to the specific area of themed entertainment you're interested in, including concept sketches, 3D renderings, and detailed plans. Networking and building connections can be achieved through industry events, online communities, informational interviews, volunteering or internship opportunities, freelance projects, continuing education, and targeting specific companies.
To successfully transition into this field, be patient and persistent, emphasize your unique skills and perspective as an architect, and actively network and build strong connections within the industry. By following these steps, you can successfully transition your architecture background into a rewarding career in set design or themed entertainment.
Updated
Aric’s Answer
Hi Lorein,
It sounds like you're on an exciting path! If you're studying architecture or have any connection to it, that's a fantastic start. Whether you're in a program, have family in the field, or have worked in an architect's office, all these experiences can be valuable.
If you have a degree in architecture, you're already well-prepared for a career in set design. You'll understand how spaces work and how light and shadows can change a scene. Plus, you can create a portfolio to show your talents to professionals in set design, which will help you move closer to your dream.
Starting as an apprentice in set design could be a great way to learn. You'll gain experience by watching and working with others, and soon you'll be tackling more complex projects. You might also consider helping out at community theaters to build your portfolio and learn even more.
Remember, architecture gives you strong design skills and problem-solving abilities, which are perfect for set design. You're on a wonderful journey, and I wish you the best of luck!
It sounds like you're on an exciting path! If you're studying architecture or have any connection to it, that's a fantastic start. Whether you're in a program, have family in the field, or have worked in an architect's office, all these experiences can be valuable.
If you have a degree in architecture, you're already well-prepared for a career in set design. You'll understand how spaces work and how light and shadows can change a scene. Plus, you can create a portfolio to show your talents to professionals in set design, which will help you move closer to your dream.
Starting as an apprentice in set design could be a great way to learn. You'll gain experience by watching and working with others, and soon you'll be tackling more complex projects. You might also consider helping out at community theaters to build your portfolio and learn even more.
Remember, architecture gives you strong design skills and problem-solving abilities, which are perfect for set design. You're on a wonderful journey, and I wish you the best of luck!
Thank you for sharing your perspective.
Zaroon
thank you for your kind words Aric!
LOREIN
You are welcome Zaroon and LOREIN!
Aric Gitomer
