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What is the future outlook for professionals working on the administrative and business side of the music industry? #Spring25

With AI becoming a bigger part of our lives by the day, what can we expect from the future for areas like artist management, booking, and marketing?

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Saint’s Answer

Hey Wallace!

This is such a smart question to be thinking about early on. The future of the business side of music like artist management, booking, and marketing is definitely shifting with AI becoming more common, but that doesn’t mean those jobs are disappearing. In fact, they’re evolving. AI can help with the more repetitive stuff like scheduling, analyzing fan data, or even writing promo copy, but it can’t replace the human side of the work things like building real relationships with artists, understanding an audience on a personal level, or coming up with bold creative strategies that break the mold.

If anything, people who can blend tech-savvy with people skills and creativity are going to be even more valuable. The key is to stay curious, keep learning new tools, and always bring your unique perspective to the table. There will always be a place in the industry for people who know how to connect with both artists and fans in a real, authentic way.

You're asking the right questions just keep that mindset and you'll be in great shape!

Saint
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Daniel’s Answer

Hi Wallace, as with all other jobs, automation is likely to diminish the number of workers in the industry, which will mean either less jobs and more money for artists, or, more likely, less jobs and more money for label heads. The future of the industry is mirky, but since music is worth less every year, and since it is very plausible that AI-generated music will take over the majority of TV sync music, its probable that things will not fare great for any group of music workers outside the very top of the pyramid.
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Amira’s Answer

Hi Wallace,

Great question! In my opinion I would not worry that much about AI taking over areas like artist management, booking and some of the marketing aspects. The big reason is AI canNOT replace human interactions, which is absolutely needed to manage artists, negotiate deals for bookings and touring. The whole point is to have a real artist with real talent who puts in the work and show ups on stage and so on. The artist has to be present. The musician has to play the instrument. The manager has to be present as well to ensure the success of the events. There will be some AI solutions in the near future to facilitate bookings and marketing, but those need human's creativity and input in order to work.
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Kavitha’s Answer

AI is definitely huge strides in making music, however, most of the areas that still need human involvement wont be completely replaced by AI. When the feature film was invented, people voted out any form of theatre of live performances. But long after that invention, theatre still continues to survive in various forms and draws huge audiences from all walks of life. Music Business has many facets and understanding and networking within the industry has a huge role to play. AI can replace automated tasks and help in decision-making by giving managers the required tools. But I can definitely see that human involvement is needed in the future.
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