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What career paths should I consider with a Public Relations degree in the realm of marketing/comunications industry?
Hello! My name is Aubri. I am wrapping up my senior year of my highschool career. I am a student enrolled at the School for Creative & Performing Arts. I would like more assitance yet opinions on this subject it being my future and dream career.
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Justin’s Answer
Hi Aubri,
Career paths in public relations are endless! As many commentors have said previously, there are so many roles across many industries that a public relations expert can fit into - whether it be a media relations expert at a technology company or an event organizer at a fashion company. As you go into university, explore industries that interest you and reach out to PR experts to ask questions about their day-to-day work. I guarantee they'll be happy to share their experience and how they arrived where they are. One bit of advice - as a PR expert, its incredibly important to be a strong writer. This will set you up for future success.
Best of luck!
Career paths in public relations are endless! As many commentors have said previously, there are so many roles across many industries that a public relations expert can fit into - whether it be a media relations expert at a technology company or an event organizer at a fashion company. As you go into university, explore industries that interest you and reach out to PR experts to ask questions about their day-to-day work. I guarantee they'll be happy to share their experience and how they arrived where they are. One bit of advice - as a PR expert, its incredibly important to be a strong writer. This will set you up for future success.
Best of luck!
Updated
Jerry’s Answer
Aubri,
First, there are many fine answers here for you to review and I hope to not offer repetitive advice. I'm going to focus here on one key aspect of public relations and view things through my own experience of working for a PR agency.
Hone your writing skills. Learn about UPI and AP styles. Practice writing news (aka press) releases. Then practice writing case history articles for produce-related news, That is, once you have helped announce and launch a new product for a client, the case history tells potential buyers how the product or service is being used, to great advantage.
Product related news releases are just one type. As Prezly Academy notes:
There are many different types of press releases depending on the type of news:
New company launch press release - A company is born!
New product launch press release - A company releases a new thing.
Merger/acquisition press release - Companies are consolidating.
Event press release - Something is about to happen.
Corporate Social Responsibility press release - A company does something good :)
Crisis communications/damage control press release - A company does something bad :(
Point is that writing is a skill you will use all the time in PR.
Then there's creativity. I once represented an Australian client that was introducing a new wastewater treatment process in the USA.
My news release headline was this: "A Qantas Advance in Municipal Wastewater Treatment Technology Introduced by San Francisco-based Austgen Biojet"
First, I knew that Qantas Airlines was a well-known Aussie brand, so I parlayed that reference in my headline. Second, you never begin a product-oriented headline by saying: "Company X Introduces blah blah blah." The product is the news so it comes first.
You can also market certain aspects of yourself and/or the agency with which you work. Addeo & Associates focused on technology. So I wrote news releases and case histories about data communications hardware and software, protocol converters and semiconductors. Other agencies may focus on topics more aligned with your interests, your experience and with your willingness to learn.
Good fortune to you.
First, there are many fine answers here for you to review and I hope to not offer repetitive advice. I'm going to focus here on one key aspect of public relations and view things through my own experience of working for a PR agency.
Hone your writing skills. Learn about UPI and AP styles. Practice writing news (aka press) releases. Then practice writing case history articles for produce-related news, That is, once you have helped announce and launch a new product for a client, the case history tells potential buyers how the product or service is being used, to great advantage.
Product related news releases are just one type. As Prezly Academy notes:
There are many different types of press releases depending on the type of news:
New company launch press release - A company is born!
New product launch press release - A company releases a new thing.
Merger/acquisition press release - Companies are consolidating.
Event press release - Something is about to happen.
Corporate Social Responsibility press release - A company does something good :)
Crisis communications/damage control press release - A company does something bad :(
Point is that writing is a skill you will use all the time in PR.
Then there's creativity. I once represented an Australian client that was introducing a new wastewater treatment process in the USA.
My news release headline was this: "A Qantas Advance in Municipal Wastewater Treatment Technology Introduced by San Francisco-based Austgen Biojet"
First, I knew that Qantas Airlines was a well-known Aussie brand, so I parlayed that reference in my headline. Second, you never begin a product-oriented headline by saying: "Company X Introduces blah blah blah." The product is the news so it comes first.
You can also market certain aspects of yourself and/or the agency with which you work. Addeo & Associates focused on technology. So I wrote news releases and case histories about data communications hardware and software, protocol converters and semiconductors. Other agencies may focus on topics more aligned with your interests, your experience and with your willingness to learn.
Good fortune to you.
Updated
Dierdra’s Answer
Hi Aubri!
First off—congrats on nearing the end of your senior year! That’s a big milestone, and it’s awesome that you’re already thinking ahead about your career in marketing and communications. A Public Relations (PR) degree opens up a wide range of exciting paths in the industry, especially since you already have a creative background from the School for Creative & Performing Arts. That gives you a unique edge!
Here are some career paths you might consider with a PR degree, especially within the marketing/communications world:
- Public Relations
- Marketing
- Social Media
- Content Creator
- Copywriter
- Branding
- Media Relations or Press Coordinator
- Event Marketing
- Digital Marketing
- Spokesperson or Communications Representative
- Entertainment Publicist (a perfect match with your arts background)
I encourage you to explore these different roles and see which ones align with your interests, strengths, and passions. As you begin your college journey, internships, student organizations, and creative projects will all help you discover where you shine most. Keep reaching for your dreams!
First off—congrats on nearing the end of your senior year! That’s a big milestone, and it’s awesome that you’re already thinking ahead about your career in marketing and communications. A Public Relations (PR) degree opens up a wide range of exciting paths in the industry, especially since you already have a creative background from the School for Creative & Performing Arts. That gives you a unique edge!
Here are some career paths you might consider with a PR degree, especially within the marketing/communications world:
- Public Relations
- Marketing
- Social Media
- Content Creator
- Copywriter
- Branding
- Media Relations or Press Coordinator
- Event Marketing
- Digital Marketing
- Spokesperson or Communications Representative
- Entertainment Publicist (a perfect match with your arts background)
I encourage you to explore these different roles and see which ones align with your interests, strengths, and passions. As you begin your college journey, internships, student organizations, and creative projects will all help you discover where you shine most. Keep reaching for your dreams!
Updated
Sammi’s Answer
Hi Aubri. With a degree in Public Relations, the world is full of exciting career possibilities! You can work at a PR agency, join a brand's in-house team, or explore other communication and business roles beyond traditional PR. Having a PR degree opens doors to many opportunities because it teaches you valuable skills like influencing others, strategic planning, and strong communication. These skills are useful in many different jobs, and I've found them incredibly helpful in my own career journey. The future is bright with a PR degree!
Updated
Diego Alberto’s Answer
In Public Relations, the opportunities are endless! I've had the chance to work with companies in Consumer Goods and Technology, where the PR manager plays a crucial role. They lead communications between company leaders and communities or government agencies. They also craft strategies to communicate clearly during crises and when launching new products, partnerships, or other exciting initiatives.
You can explore roles in any industry you like, whether it's banking, retail, consumer goods, technology, mining, advertising, or anything else that sparks your interest. Plus, you can switch industries throughout your career.
It's a fantastic career with countless paths to explore and enjoy!
Talk to PR manager in many industries, reach them through LinkedIn. Im sure they will be happy to share their experience.
You can explore roles in any industry you like, whether it's banking, retail, consumer goods, technology, mining, advertising, or anything else that sparks your interest. Plus, you can switch industries throughout your career.
It's a fantastic career with countless paths to explore and enjoy!
Diego Alberto recommends the following next steps: