4 answers
Ariana
Student
1
Question
Updated
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What comes with studying marketing?
I'm not 100% sure about what I want to major in in college, but I'm trying to learn more about marketing. I want to major in something that allows me to be creative and hopefully something that can also involve a little bit of psychology (it's a field that I find very interesting). I want to know if marketing is a career that would allow me to be creative and help brands. I am the social media manager for multiple clubs in my school and I'm wondering if I could continue doing that professionally in the future and if marketing is a career that would allow that.
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4 answers
Wong Loke Yuen
Head of Programme cum Senior Lecturer
645
Answers
Johor Bahru, Johor, Malaysia
Updated
Wong’s Answer
Hi Ariana. Studying marketing can be a great choice if you enjoy being creative and are interested in psychology. When you study marketing, you learn about consumer behavior, motivation, decision-making, and how emotions affect buying choices. This helps you design messages, ads, and strategies that connect with people in meaningful ways. If you enjoy understanding why people act the way they do, marketing can be a great fit.
Creativity is a big part of marketing too. In this field, you often work on ideas for ads, social media posts, videos, logos, and campaigns. You get to think of new ways to tell a story or make a brand stand out. In college, marketing majors usually learn skills like branding, advertising, digital marketing, and communication. These classes give you the tools to turn creative ideas into real projects.
Marketing also involves some analytical skills. This means learning how to look at data, study audience behavior, and figure out whether a campaign is working.
Your experience as a social media manager is also very helpful. If you enjoy running social media pages for your school clubs, you can continue doing that as a career. Many companies hire social media managers, content creators, or digital marketing specialists. In these jobs, you create posts, plan content, design graphics, write captions, and build a brand's voice online.
If you choose to study marketing, you could work in many different areas. Some people go into social media marketing, advertising, brand management, public relations, or market research. Others focus on creative areas like design or content creation. No matter which path you choose, marketing allows you to help brands grow, reach people, and share their message in a creative way.
Creativity is a big part of marketing too. In this field, you often work on ideas for ads, social media posts, videos, logos, and campaigns. You get to think of new ways to tell a story or make a brand stand out. In college, marketing majors usually learn skills like branding, advertising, digital marketing, and communication. These classes give you the tools to turn creative ideas into real projects.
Marketing also involves some analytical skills. This means learning how to look at data, study audience behavior, and figure out whether a campaign is working.
Your experience as a social media manager is also very helpful. If you enjoy running social media pages for your school clubs, you can continue doing that as a career. Many companies hire social media managers, content creators, or digital marketing specialists. In these jobs, you create posts, plan content, design graphics, write captions, and build a brand's voice online.
If you choose to study marketing, you could work in many different areas. Some people go into social media marketing, advertising, brand management, public relations, or market research. Others focus on creative areas like design or content creation. No matter which path you choose, marketing allows you to help brands grow, reach people, and share their message in a creative way.
Molly Bristol
Event Manager
4
Answers
Detroit, Michigan
Updated
Molly’s Answer
Hi Ariana,
I recommend thinking about a career in the event industry. I studied Communications and Public Relations and ended up in events after trying different internships in Communications and Marketing. I discovered that my skills fit well with event planning and logistics. As a corporate event manager, my job is to create fun and welcoming experiences for attendees. I also work on attracting people to attend, which involves using marketing and psychology to understand what excites them about our events.
Good luck with your future plans! My best advice is to say yes to opportunities that excite you and guide you toward a career you love.
I recommend thinking about a career in the event industry. I studied Communications and Public Relations and ended up in events after trying different internships in Communications and Marketing. I discovered that my skills fit well with event planning and logistics. As a corporate event manager, my job is to create fun and welcoming experiences for attendees. I also work on attracting people to attend, which involves using marketing and psychology to understand what excites them about our events.
Good luck with your future plans! My best advice is to say yes to opportunities that excite you and guide you toward a career you love.
Eloy Costa
Learning Experience Designer
5
Answers
Port St. Lucie, Florida
Updated
Eloy’s Answer
That's a smart pivot, Ariana. Marketing is a fantastic fit for someone with your interests because, at its core, it is applied psychology—understanding why people do what they do, which directly translates into strategic, creative campaigns that build and amplify a brand's story. Your current experience as a social media manager is actually a professional head start; that work perfectly mirrors the high-demand career path of a Content Strategist or Digital Marketing Manager, allowing you to use your creativity daily to connect emotionally with audiences, while your interest in psychology gives you a crucial, analytical edge in deciphering consumer behavior.
Chinyere Okafor
Educationist and Counseling Psychologist
1205
Answers
Port Harcourt, Rivers, Nigeria
Updated
Chinyere’s Answer
Hi Ariana,
Given what you've been doing, it makes perfect sense that you're interested in marketing. Managing social media for several school groups is a genuine, applicable experience that already fits in nicely with what marketing actually looks like in practice, so you're not beginning from scratch.
Studying marketing is basically about knowing people as much as products. You'll understand how consumers think, what drives choices, how emotions affect purchasing decisions, and how messages affect perception. Psychology automatically enters the picture at this point. You're always combining creativity with strategic thinking because courses usually address consumer behavior, branding, market research, internet marketing, and communications. Connecting brands to the appropriate audience in the right way is more important than "selling."
The field of marketing is also very creative. There is plenty of opportunity to capitalize on your abilities in content development, storytelling, visual design, or social media strategy. Influencer collaborations, social media calendars, campaign concepts, brand voice, and creative briefs are among the many tasks that marketers perform. One of the most popular entrance points into marketing careers today is your current position as a social media manager, and yes, individuals do this professionally, whether for businesses, agencies, organizations, or as independent contractors.
From a future-forward perspective, marketing provides variety and flexibility. Digital marketing, social media, brand strategy, content marketing, or even user experience (UX), which is heavily influenced by psychology, could be your area of expertise. The secret is that marketing rewards creative and analytical thinkers, those who can question, "Why does this message work?" and then refine it using data.
Exploring marketing while developing your portfolio is a wise move if you're not sure if you want to fully commit. Continue using social media, monitor your outcomes (growth, engagement, and reach), and consider enrolling in a college course on consumer psychology or introductory marketing. In this manner, you can confirm the fit without committing to a course too soon.
In summary, marketing gives you the opportunity to use psychology, be creative, and support the expansion of businesses. Based on what you've said, you're already working in that field. You're thinking about this in a very mature, forward-thinking manner, and you're asking the right questions.
Best wishes!
Given what you've been doing, it makes perfect sense that you're interested in marketing. Managing social media for several school groups is a genuine, applicable experience that already fits in nicely with what marketing actually looks like in practice, so you're not beginning from scratch.
Studying marketing is basically about knowing people as much as products. You'll understand how consumers think, what drives choices, how emotions affect purchasing decisions, and how messages affect perception. Psychology automatically enters the picture at this point. You're always combining creativity with strategic thinking because courses usually address consumer behavior, branding, market research, internet marketing, and communications. Connecting brands to the appropriate audience in the right way is more important than "selling."
The field of marketing is also very creative. There is plenty of opportunity to capitalize on your abilities in content development, storytelling, visual design, or social media strategy. Influencer collaborations, social media calendars, campaign concepts, brand voice, and creative briefs are among the many tasks that marketers perform. One of the most popular entrance points into marketing careers today is your current position as a social media manager, and yes, individuals do this professionally, whether for businesses, agencies, organizations, or as independent contractors.
From a future-forward perspective, marketing provides variety and flexibility. Digital marketing, social media, brand strategy, content marketing, or even user experience (UX), which is heavily influenced by psychology, could be your area of expertise. The secret is that marketing rewards creative and analytical thinkers, those who can question, "Why does this message work?" and then refine it using data.
Exploring marketing while developing your portfolio is a wise move if you're not sure if you want to fully commit. Continue using social media, monitor your outcomes (growth, engagement, and reach), and consider enrolling in a college course on consumer psychology or introductory marketing. In this manner, you can confirm the fit without committing to a course too soon.
In summary, marketing gives you the opportunity to use psychology, be creative, and support the expansion of businesses. Based on what you've said, you're already working in that field. You're thinking about this in a very mature, forward-thinking manner, and you're asking the right questions.
Best wishes!