Business Marketing has transformed so much in the past 10 years that it has begun to drive business models themselves... think about how people share their company's story now via social media. Think about how important the corporate image is in a world where your name is at risk daily and one customer could sink a company! I think its an exciting place to be and one that will continue to evolve as our social landscape changes, as well as a space where the impacts span across all aspects of business...
I love marketing. This degree not only helps you understand how companies operate, it provides you a broad background. The opportunities are extensive and it is not a narrow field. I would ensure you focus not only on the marketing, but the business strategy side as well.
Karen recommends the following next steps:
If you are unsure what you want to major in, business is a great option. It allows you take a variety of classes to figure out what your passion may be. I was not sure what I wanted to do once I graduated college so majored in Business and Psychology. I thought I wanted to be in Marketing so took many marketing business classes, however during an internship I realised that was not what I wanted to pursue as a career. Instead I was interested in HR, which I realised after taken a Human Resources class my senior year of college. Your major does not define your career therefore pick classes that interest you and will figure out from there.
Business in general is a great choice because it allows for so many job opportunities . Marketing is a cool branch of business because it is less rigid and more creative compared to finance or accounting. However, marketing jobs can also be harder to get than finance/accounting so it's a give and take. Within marketing you can go in a lot of different directions and have different experiences at new jobs all the time. It will keep you interested in the long run and give you more control over your future!