Public Relations people are in the story telling business. You are sometimes telling the story of a company's success, or sometimes the story of a mistake an individual or company has made. Either way, a public relations specialist interprets the message the company or individual is trying to express, and develops a story, campaign or program to communicate that message to the intended audience. I started my career in broadcasting, and as that industry changed, I needed to find something else that I could do. Both broadcasting and public relations require the ability to communicate stories and messages, so it was a logical transition for me.
A classic example of how framing impacts opinion and choice is an experiment by Kahneman and Tversky (1984) that monitored patients’ decisions on whether or not to undergo a surgical procedure. The study revealed that people tend to more often agree to a surgery if risks are presented in terms of survival rates (as in, 94 percent survive this procedure) rather than presenting death rates (6 out of a hundred people die from this procedure). Even if both outcomes are the same, people tend to make different choices based on how a scenario is framed.
More recently, a 2004 study conducted by Stanford University political science professors asked respondents if they support or oppose allowing an extremist group to hold a rally. When posed in terms of freedom of expression, the majority supported the group’s rights. When it was framed in terms of risk for violence, the majority opposed permitting the rally.
Data shows that effective communicators can control public perception and decisions by strategically framing the messaging of an issue. This is a very desired skill for organizations and businesses. There is no such thing as "unframed" information. If this kind of thing interests you, you might want to explore Public Relations further!
This is Sunny, for me is like if you want to become a Public Relations specialist I thing first you need to be like really talkative person because you have to know a lot of different stuff to talk with different person this is what the Public Relations specialist need. For me is like you have to watch so many different things around you. This is good thing when people talk with you you will have different topic to share with them. so become a Public Relation specialist is not really a easy thing. you will see different person around you and. every time when you meet a person maybe they come from different place and different jobs. If you want to talk with them well you have to know their background, jobs and personality etc. It will be somethings around that person.