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With most of you being fashion gurus, would you prefer promoting an underground fashion line or partnering with mainstream designers?

I ask this question because there are more underground, up and coming fashion designers who, in my opinion, have better taste than many of today's mainstream designers. Sometimes I wonder if it's all about the money or actually using your expertise and knowledge to help those underground designers better their brand. #marketing #fashion #small-business

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Lailomah’s Answer

I would prefer promoting any line of fashion and it can be an underground designer or a main stream, because my interest is in fashion. It could be any line of fashion, as long as it's creative and outstanding. By profession, I am an architect and my interest in fashion has always been a great hobby which actually lead me to learning about it more and more everyday. Fashion is what people wear and it refers to the adaptive nature of what people wear and how they wear. When the word fashion comes in mind, immediately the word 'clothing' strikes our mind and it refers to the sense and type of clothing we wear in any given occasion and time.Good thing about fashion is that it is not only confined to only one medium, when it comes to fashion, it could be anything, footwear, accessories and clothing. It keeps changing with time. Change is the constant in fashion.

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Koryn’s Answer

I think it's important to find a happy medium. With underground fashion or startups, you are taking a bit of risk that the company may not succeed. However, taking such a risk could also lead to incredible opportunities and more room for growth. Working for a smaller company requires wearing a lot of hats, meaning you will have a lot of experience coming out of the job. On the other hand, large corporations can sometimes be less innovative or willing to change their ways, but might provide more budget or support for things that might not be possible at a smaller company. Regardless of your preference, make sure you take time to ask the right questions and interview the companies that you are interested in. They're not just interviewing you! It must be a good fit mutually. Get to know their culture and understand the risk factors before you make a decision, that way you know exactly what you are getting yourself into. :)
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