5 answers
Updated Viewed 739 times Translate

What does marketing and sales have to do with the sports entertainment industry?

What relation or career job connects marketing/sales with the sports entertainment industry? #sports #marketing #sales #sports-marketing

+25 Karma if successful
From: You
To: Friend
Subject: Career question for you
100% of 5 Pros

5 answers

Updated Translate

Patty’s Answer

Hi Jordan- there are many career paths within the Sports and Entertainment industries. These are exciting fields (I have worked in both) and you can have a lucrative and fun career. Very competitive but be dedicated and focused.

Marketing and Sales can be different paths or they can converge. Here are a few jobs that relate and a Business or Marketing major would be appropriate:

Marketing Career Paths
Marketing for a movie studio, television network, website, video game, or content company like Netflicks for example. Your focus is on marketing content to the determined target audience and drive viewership, movie ticket sales or interaction with the content. You can also market a team, a stadium, a concert, etc. driving ticket sales and purchase of team merchandise.

Ad Sales Marketing: working within a website, network or content company to help them sell advertising by creating tie ins and promotions that link advertisers to content and provide incentives to purchase media. On the Sports side you can sell league, team or venue sponsorships.

Licensing: lending a show or entertainment property's name and image to products, clothing, etc. in exchange for a licensing fee charged in every item sold. For example, creating Sponge Bob products to sell at retail or Star Wars merchandise. On the Sports side you can develop and sell the right to produce clothing and other memorabilia featuring official team marks and images.

You can sell commercial time for a television network or website. You make a commission on the cost of the time/space. You can sell sponsorship of a sports stadium like a baseball stadium or Madision Square Garden (you sell signage, hospitality suites, etc.). You can sell team or league sponsorships which allows a sponsor's products and services to use a team's marks on their products.

I know it seems overwhelming but start looking more closely at all the marketing, licensing and sponsorships that you see in your everyday life. You can start in college by trying to be a campus rep for a product you like or a movie studio. Or look at how your school markets itself to potential students/parents or how do they market their big teams. Who is promoting the upcoming special events and concerts? Is there a campus radio or tv station? If so how can you get involved. Good luck and have fun.

Thank you Patty for this stupendous amount of information that you have provided me with. I really appreciate it! Jordan B.

100% of 1 Students
Updated Translate

Jorge’s Answer

Hi Jordan,

All companies, despite everything, must have a strong sales and marketing areas.

In the sports entertainment industry it isn't different. You have to imagine that the fans are customers, and like any customer, you need manage the relationship with them.

The sports entertainment industry have a lot of opportunities, owing to the fact that the main product is the passion that people have for the sports.

Greetings from Brazil!

100% of 1 Pros
Updated Translate

Shizuka’s Answer

Like all businesses, the sports industry must market and sell to their customers to grow their fan base and increase revenues. If you think about a sports league or a team, the most obvious customers are your fans – who buy merchandise, tickets to a game, and eat hot dogs at the stadium. The value chain of the sports industry goes deeper – other customers include the broadcasters who buy rights from the leagues and teams to show the game on their TV station or video platform. The broadcasters in turn sell commercials or advertising to other companies who want to market their messages – and guess what? The more fans that watch a game on TV/video platform, the more expensive the commercials are. So the next time you’re watching a basketball game on TV, just know that you’re a part of this very complex ecosystem of sports entertainment.

Updated Translate

Curtis’s Answer

I believe that marketing and sales have everything to do with the sports entertainment industry today. View sports as entertainment for millions of customers. The customers need to be marketed to in order to drive more customers and the marketing may be indirectly related to the actual sport or team. For instance, players are marketed through sponsorships of clothing or shoes which helps the customers get to know the players and grow attached to what they like which may ultimately lead to customers coming to sporting events to watch the players that they have come to like based on a commercial for a particular show that player is marketing.

I studied sports marketing in college and worked for two professional teams afterwards. Both organizations relied on various marketing campaigns to drive ticket sales to the sporting event as entertainment for the end customer. I would argue that without marketing and sales there would be no sports entertainment industry.

Hope this helps.

Updated Translate

Anthony’s Answer

Sports entertainment is driven by marketing and sales!

For example and most obviously, the most successful sports entertainment companies know how to market their "assets." Assets being the competition, the players, or the teams that are involved. Without effectively marketing your product, no one will be interested and you want to gather the fan base to turn events into dollars!!

Once you have the fan base and the viewership to drive interest. It's all about sales! Whether that's selling ad space, event attendance, or sponsorship dollars you'll need to be able to sell the value of those items.