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What makes a sport great?

There are multiple sports across the world, yet only some are more respected than others. Why is this so?

For example, in the 2016 Rio Olympics handball is as an olympic sport, but it is looked down upon by most people as a joke.

I am interested in the answer of this question since it is vital for successful sports advertisements #sports #advertising #sports-marketing #commercials


I wonder about this myself. I don't really watch the olympics because watching sports is boring for me. I think maybe because some sports look easier than others. Araba H.

The love of a sport makes it "great". first, however, you must define greatness. In my definition it is to be a tier above most other sports. For example, in America Football is great while the rest of the world could care less about it. In most places Futbol is the sport of greatness. So going back to my first statement and your handball comment, it is the love of the game. Some people call other sports jokes while others sell out their lives to them. What really would help for ads is knowing your audience and the sport they worship. Hope this helped at least a bit. Caleb S.

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Charles’s Answer

It seems you have two questions. What makes sports thrive over others in certain countries, and why is important to advertising?


Well the first part is culture of the country. Soccer is huge across Europe and South America. Sure there's handball, or if you are Canadian.... Curling for instance. But those sports just don't interest people in that they just don't garner universal appeal. Why American football isn't embraced like soccer over in Europe, and Soccer struggles in Amercia I do not know other than culture and my next point.
The other part to a sport's success is youth participation. Baseball is America's past time because it has been played by kids in playgrounds and Little League fields for over 100 years now. Only a extremely small percentage of those kids will ever play in college or professionally. But the ones who do play or watch, develop the love for the game that drives tickets sales, merchandising, and the watching of broadcast games. Even MLB has found it has a vested interest in promoting little league.
Why sports is vital advertising has nothing to do with sports. Advertising is all about selling people something and making money. The best way to sell anyone your product is to get them emotionally invested in your product or service. To do that, you need to find an audience that's into what you are selling. Sports is a genre that has extremely wide mass appeal. So adverisers use that audience to sell them their wares. Most advertisers could careless who's going to win the Super Bowl. What they care about is it's the one game in the NFL EVERYONE watches, and that just one more... Or a couple million chances to get people to buy their product.


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Jenny’s Answer

The fans, your teammates, your coaches and staff make sports great. Winning with the group that surrounds you can enhance the love of a sport.


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Yuvaraj’s Answer

Participation is essential than Winning! Lets Participate and do the best.


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