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What types of advertisements would I have to out out to be able to get a small business going?

When I get older, I would like to be able to own my own business. I know advertisements get your business out there and I just wanted to know what types might be the best. #business #entrepreneurship #business-development #entrepreneur

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Melissa’s Answer

Basically, the best advertising is the one that targets the people who might be interested in your business. Identifying your target customers and advertising to them will get you the best return on your advertising dollars. The answer as to what type of advertisement is best is constantly changing too. For example, everyone used to talk about how great it was to run an ad in the yellow pages telephone book 10-15 years ago. Now advertising has shifted more to social media and sponsored ads on search engines (I can't remember when I last saw a physical phone book!). Keep your eye on where you yourself notice advertisements and which ones get your attention. And when you get ready to open your business, check with the Small Business Administration to see if they have information to offer that may be of use to you. Best of luck to you!
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Kim’s Answer

Kiara,


This is a really good question, I wish I knew the answer to! I run a very small business, while also working full-time. While I would like to get more business, I'm also afraid of having too much and not being able to handle it!


I think a lot depends on the nature of the business. You want to "target" your potential clients. For example, I do business almost exclusively with attorneys. So I should look towards the local Bar Association website/magazine/newsletter to place my ads. However, my work is usually limited to certain types of lawyers. It would do me no good for corporate lawyers to see my ads. So, I might want to look for organizations that practice particular types of law, such as Criminal Defense or Employment Law. That would be a wiser move. Once you figure out who you are trying to target, you figure out how to target them. Ideally, you would seek out free publicity, perhaps through strategic posts on LinkedIn or Facebook. You could mail out flyers, but that could get expensive.


You would want to look and see if your community has a Small Business dept. San Antonio does, and they teach people how to run a small business. It's important to learn as much as you can before you get started! Congrats on planning ahead!
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Kim’s Answer

H Kiara,

You have been given some excellent advice already. My only additional thought is to focus on what value your business brings to your target market or what need it fulfills - try not to stray too far from that core competency. Keep your ads simple and always inclusive of your primary value. Straying too far from core value may confuse your primary audience. Also, do some research to understand or validate what sources your target market trusts and uses. Then focus most of your ad efforts there with adjancent sources where appropriate.

Kim recommends the following next steps:

Document and refer back often to the core value and unmet needs that your business brings to your target market.
Research media sources that your target market trust and utilize.
Stay focused on those trusted and utilized media sources. And evaluate adjacent sources as appropriate.
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