Start with a strong website with good pictures and specialties. Make sure your website is search engine optimized. Get a Yelp profile going. Might want to try Google adwords. Consider ways to market yourself to your clientele. Who's your customer base? Are you open to the public or b2b? Then I would start putting some fun creative stuff on Facebook and Snapchat. Like videos of you baking something that looks good. Start searching twitter hashtags concerning food, baked goods, sweet treats, etc. read in on the conversations and engage with people. Follow them and hopefully follow them back. Start tweeting Picts of the daily specials, always linking back to the website. Also on social push the specialty items. Christmas cookies and cakes, Halloween treats, Easter, valentines days, Jewish treats and traditional foods. For bigger budget consider a tv schedule to unveil your brand. Is it fresh? Healthy? Wholesome? Decadent? Etc. perhaps a promotional offers, like half dozen sugar cookies with $20 order or something like that. Finally send free samples to the morning shows of local tv and radio. Maybe they'd have you on? People in broadcasting love free food. Maybe you would get a mention? The rest is hardwork and word of mouth. Because no amount of advertising can sell a bad product well over time. The best businesses especially with food seem to do amazingly well if they have a product people crave.