I actually got my degree in Business Management because I thought marketing would require too much writing. I was confusing marketing with advertising. While advertising is part of the media aspects of marketing, its far from the only type of job that is available to marketeers. The focus areas of my multiple hats in marketing roles throughout the year include project management, go to market for new product launches, demand generation, events management, market and competitive analysis, field marketing and sales enablement. Key skill sets needed to perform in these roles include:
- Project management - there are always at least 3 projects at play at any time and you need to be able to progress through them and meet deliverables
- Collaboration with multiple stakeholders - sales, finance, operations......
- Presentation skills (oral and written) as you are constantly reporting out on your work
- Research and analysis - you always need to keep current on trends and competitors
I think a major difference between marketing and management roles is that marketing is really at the head of the ship plotting the direction for what's to come - new products, new trends,,,,, whereas management is more running the day to day business, managing staff, working with customers, developing processes for efficiencies...
So ultimately, it really depends on where you are more comfortable
Also a lot of marketing jobs will ask for a business degree so you don’t have to worry about that other being shut down to you if you take the business management route.