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What is a better major to pursue; Business Management or Marketing?

What is a better major to pursue; Business Management or Marketing? #FALL22

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Lisa’s Answer

Hi Ema,

I actually got my degree in Business Management because I thought marketing would require too much writing. I was confusing marketing with advertising. While advertising is part of the media aspects of marketing, its far from the only type of job that is available to marketeers. The focus areas of my multiple hats in marketing roles throughout the year include project management, go to market for new product launches, demand generation, events management, market and competitive analysis, field marketing and sales enablement. Key skill sets needed to perform in these roles include:
- Project management - there are always at least 3 projects at play at any time and you need to be able to progress through them and meet deliverables
- Collaboration with multiple stakeholders - sales, finance, operations......
- Presentation skills (oral and written) as you are constantly reporting out on your work
- Research and analysis - you always need to keep current on trends and competitors

I think a major difference between marketing and management roles is that marketing is really at the head of the ship plotting the direction for what's to come - new products, new trends,,,,, whereas management is more running the day to day business, managing staff, working with customers, developing processes for efficiencies...

So ultimately, it really depends on where you are more comfortable
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Ioulia’s Answer

I would suggest to go with a broader degree. First, you need to get your foot in a door. Marketing would give you less options and you would miss on other opportunities. Business world is HUGE, many companies might not deal with Marketing, but rather outsource it. Second, you might not even like Marketing job once you get that job.
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Tonya’s Answer

I think it depends on your ultimate goal. If you want to work for yourself you would want all aspects of business management. If you are just interested in marketing and you want to go into an area like product development or product marketing then marketing might be a better choice. Business management will include marketing- so again- what is your end goal?
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Megan’s Answer

Because business management will give you broad exposure to all areas of business, I would recommend this path for a couple of reasons. First, the skills you gain with this degree can serve you in multiple facets of your career and it has been said that these days a person will have multiple different careers throughout their life. Second, the exposure to all facets of business might generate some interest in one of these other areas such as supply chain management or statistical modeling. Third, I think the hands on work experience is the way to gain the most knowledge in the field that you want to go into so if you are thinking about marketing, try to get an internship--even if it is unpaid--in a marketing firm or the marketing department of a company where you think you might like to work after graduation. Lastly, going with a general business degree will give you the opportunity to seek out internships in other areas besides marketing so you can try those areas out before deciding on a career path. Good luck!
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Sofia’s Answer

Hi! Depends on what you want to do as a career. If you’re unsure I would suggest business management as it keeps your learnings and skill sets more broad versus marketing which could silo you into a specific path.

Also a lot of marketing jobs will ask for a business degree so you don’t have to worry about that other being shut down to you if you take the business management route.
Thank you comment icon This was super helpful, thank you! Ema
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Victoria’s Answer

This will depend on your goals! Business will give you a wider lens into how corporations, finances, marketing, and operations run. Marketing will give you a deeper view into how that slice of business works. Both allow you to build differentiate skills that are highly sought after (i.e. data analytics, finance modelling, marketing research). I would try to chat to people about those specific fields and how lifestyles differ. If you're looking for a highly differentiated skill, also explore what type of data analytics or coding feels most interesting, as that would help your decision!
Thank you comment icon Thanks for your advice! (I think I am now leaning more towards Business Management since its a broader field like you said) Ema
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Christa’s Answer

Hi Ema - I studied both (Marketing and Management major with a Minor in Journalism). I'll align with some of the others' comments that the broader major opens up many possibilities; however, if you are passionate about Marketing and Marketing topics, that could be the better route for you to pursue. In my case, I'm actually a Corporate Communications professional - so I sort of mixed together all of the things I studied to pursue a career in a related, but different field. My function reports into Marketing - which helps me understand the language and motivation of my peers - and we ultimately are here to support the business and its results - so the broader understanding of the business landscape has served me well. I don't think you can go wrong whichever route you choose - see which courses you find most interesting and fulfilling and go from there. Best wishes on your studies and career journey! - Christa
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