How would you attract clients and continue to grow as a brand via social media?
Given the advancement of technology and various social media platforms, how I would go about attracting clients via the Internet and maintain clients long term for my design brand?
The second way I attract clients is by networking. I can’t preach enough how important it is to make friends, go to the events that will help elevate your career, and not be afraid to put yourself out there. Remember that the worst thing someone else can say is “no.” Collaborating with other creators or handing out your business card at functions will lead to more opportunities faster. I have relationships that I’ve been nurturing for years that have just now set the ball in motion. Be consistent and genuine!
I am a food blogger so growing my brand on social media is definitely the #1 way I attract clients! Being myself is at the top of my list as it attracts the people I want to attract and eventually brands too. I don't only wait for clients to come to me but I do outreach as well. For me, clients are food brands so I try to find contacts and reach out to pitch myself and explain how my audience lines up with theirs. If you are not a personal blog brand but a business, a huge way to attract clients is via Facebook Ads. Yes there is some cost involved but it can be well worth it to build a customer base! Once you get some interest, be sure to capture those people in an email list so you can reach them whenever you need to!
Social media is the best way to promote yourself and your brand. For instance, I promote my work on instagram and gain followers in each post but I have to consist and maintain my work flow so my followers can see what kind of work I'm doing each time I create a post. I have done about 7-8 projects through Instagram where they ask me to create graphics for them. Any form of social media (the updated ones, don't go to old ones like Twitter and Myspace). Instagram and Pinterest are good examples cause of the tags, the tags are what people view when they want to narrow their search.
And of course, having a personal website is huge boost to promote yourself. It is like your brand name.
Social media is a vast area nowadays in today's world of technology. And as you said "how to attract clients via the Internet and maintain clients long term for your design brand?". I am assuming you work as a freelance graphic designer and you want your old customers to keep coming back to you along with other new potential customers.
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