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Do Intellectual Law firms hire Global marketers for their clients?

Interned for a law firm in which I did marketing for. #law - practice #marketing


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Hailey’s Answer

All types of law firms, including IP firms, hire marketing professionals to specifically market to sectors, industries, & even certain clients/companies. There have been situations where a marketer(at a law firm) has worked with a client on a particular campaign in special situations. There is also occasionally the opportunity that an attorney could refer a marketer to a job opportunity at one of their clients.
An attorney could also be involved with setting up a corporations structure that would include chief and global marketing officers.
Thank you comment icon Very accurate. All institutions one way or the other work with marketers outsourced or internal staff running products for their firms. Pius Nornor - Quadzi
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Elisabeth’s Answer

After college, I worked at a large global law firm as a Business Development and Marketing Coordinator. I was there in early 2021, so things might have changed, and different firms may require different skills.

The job focused more on market and client analysis than traditional marketing, but If you have skills in content creation and branding, it can help with presenting your data. Understanding and analyzing market data is usually essential so make sure to check out marketing analytics and competitive analysis classes.

I suggest starting your marketing career by learning a bit of everything, however, don't feel like you need to master one immediately. This approach will help you discover what you enjoy and excel at in!
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Jesus G’s Answer

Yes! You will usually work in conjunction with the law firm as a contracted consultant for whatever business need they need you for. In terms of working as a marketer in a global setting, that depends on the reach of the law firm you're working with, but there's definitely opportunities.
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