Alicia Miller
Leadership Development Program
Management Occupations
-
Computer and Mathematical Occupations
Warren, New Jersey
1
Answers
2549
Reads
1
Karma
Following Tags
Tags on answered questions
Active Locations
Liana
Sep 05, 2016
2540 views
What is the Blue Ocean Strategy in business and how does it differ from other strategies used by companies? What does it mean to create "uncontested market space by creating blue oceans?"
W. Chan Kim and Renee Mauborgne came up with the Blue Ocean Strategy. #business #marketing #strategy #public-relations #qualitative-research
United States