4 answers
Asked
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What is the best way to network in the marketing industry?
I'm currently an incoming college freshman going into marketing
I aim to have a marketing job in boston
I Aim to work in music marketing
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4 answers
Updated
Katie’s Answer
Hi Noah! Networking is really important for success in any field, but it's especially crucial in the music industry. Consider joining campus clubs focused on music, media, or marketing. You might also think about getting involved with student radio or event planning. An early internship is another excellent way to gain experience and expand your network. Try to find internships with local venues, record labels, or marketing agencies in Boston. Even if it's unpaid at first, it can lead to great opportunities and give you valuable insights into the industry!

Jason Francis M.A. Professional Communications
Head of Social Media at Nomadness LLC
1
Answer
New York, New York
Updated
Jason’s Answer
I spent years dealing in marketing and promotion within the music and entertainment space. If that is what most interest you then that is where you need to focus your networking attention. You need to locate the music and entertainment hubs within your respective city. Do you know artist? Do you know djs? Brick and mortar Music stores are not what they used to be but if you have those in your town you want to get familiar with them and who does business with them. A large part of your networking is going to be digital. Finding people within your immediate area. Sharing music that you genuinely like online. Perhaps curating your own playlist and distributing them amongst people to show your taste in material. There are a number of ways you could go about putting yourself in a good position to network.
Updated
Sneha’s Answer
Hey Noah! The best way to network in the marketing industry is to connect with professors, join marketing clubs, and attend industry events or panels (even virtual ones). Since you're interested in music marketing, follow labels, music agencies, and artists on LinkedIn and reach out with genuine messages asking about their journey or advice. Consider creating a passion project like a blog, playlist brand, or social media page that showcases your creativity and interest in music. Being proactive and showing your passion will help you stand out and open doors in Boston and beyond! Good luck!
Updated
Ramya’s Answer
Respect to you for thinking about networking before you even start college. That’s how you set yourself apart early in the game.
Since you’re aiming for a marketing job in Boston with a focus on music marketing, your strategy should blend general industry networking plus some niche moves that connect you to the music scene.
Start on Campus – Use Your School’s Ecosystem
Join marketing or business clubs; Go to guest lectures and career events—colleges often invite marketing professionals. Ask thoughtful questions and introduce yourself after the event.
Take initiative in group projects—you never know who your classmates will become. Build your rep early as someone creative and dependable.
Create a professional LinkedIn profile as soon as you start college.
Connect with professors, classmates, guest speakers, alumni in Boston, and music industry pros.
Get Involved in the Boston Scene Early - Follow Boston-based marketing agencies and music venues on social media. Volunteer or intern remotely with Boston events, indie labels, music blogs, or marketing firms. Attend or volunteer at local events or festivals (Boston Calling, local showcases, etc.) when you're in town.
Internships & Part-Time Gigs - Every summer and semester is a chance to get experience—look for opportunities at:
Music venues
Artist management companies
Local radio stations
College radio / campus music groups
Even if you're doing basic admin stuff, you're making connections and learning how the industry works.
Content = Credibility
Start building your personal brand:
Create a blog, TikTok, or Instagram focused on marketing trends or music insights.
Post breakdowns of cool music marketing campaigns (e.g., how an artist went viral, or a creative album launch).
This shows your passion and thought process—and can literally get you noticed.
Events, Conferences, and Meetups
Keep an eye out for:
Marketing conferences (like HubSpot’s INBOUND, often held in Boston).
Music meetups or marketing bootcamps—Eventbrite and Meetup.com are gold for finding local or virtual events.
Alumni networking nights—especially if you’re at a Boston-area college.
Always follow up after meeting someone—even if it’s just a short LinkedIn message or email saying, “Great to meet you!”
Keep a networking journal: write down who you meet, where, and what you talked about. It’ll help down the line.
Don’t just connect—contribute. Ask how you can help or add value, even as a student.
You're not just "a student"—you’re a future marketer already building your brand. Networking isn’t about having all the answers, it’s about showing up, staying curious, and being someone people remember.
Since you’re aiming for a marketing job in Boston with a focus on music marketing, your strategy should blend general industry networking plus some niche moves that connect you to the music scene.
Start on Campus – Use Your School’s Ecosystem
Join marketing or business clubs; Go to guest lectures and career events—colleges often invite marketing professionals. Ask thoughtful questions and introduce yourself after the event.
Take initiative in group projects—you never know who your classmates will become. Build your rep early as someone creative and dependable.
Create a professional LinkedIn profile as soon as you start college.
Connect with professors, classmates, guest speakers, alumni in Boston, and music industry pros.
Get Involved in the Boston Scene Early - Follow Boston-based marketing agencies and music venues on social media. Volunteer or intern remotely with Boston events, indie labels, music blogs, or marketing firms. Attend or volunteer at local events or festivals (Boston Calling, local showcases, etc.) when you're in town.
Internships & Part-Time Gigs - Every summer and semester is a chance to get experience—look for opportunities at:
Music venues
Artist management companies
Local radio stations
College radio / campus music groups
Even if you're doing basic admin stuff, you're making connections and learning how the industry works.
Content = Credibility
Start building your personal brand:
Create a blog, TikTok, or Instagram focused on marketing trends or music insights.
Post breakdowns of cool music marketing campaigns (e.g., how an artist went viral, or a creative album launch).
This shows your passion and thought process—and can literally get you noticed.
Events, Conferences, and Meetups
Keep an eye out for:
Marketing conferences (like HubSpot’s INBOUND, often held in Boston).
Music meetups or marketing bootcamps—Eventbrite and Meetup.com are gold for finding local or virtual events.
Alumni networking nights—especially if you’re at a Boston-area college.
Always follow up after meeting someone—even if it’s just a short LinkedIn message or email saying, “Great to meet you!”
Keep a networking journal: write down who you meet, where, and what you talked about. It’ll help down the line.
Don’t just connect—contribute. Ask how you can help or add value, even as a student.
You're not just "a student"—you’re a future marketer already building your brand. Networking isn’t about having all the answers, it’s about showing up, staying curious, and being someone people remember.