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What was the biggest challenge about starting your own photography business, gaining loyal clients/customers, and really taking off with it?

I'm currently a senior in high school planning to attend a 4-year university. I'm planning to major in Ag Business, with a minor in Ag Communications and become a livestock photographer.

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Emanuel’s Answer

Effectively marketing your photography is a crucial element. In today's digital era, having a robust online presence can elevate your business significantly. This involves maintaining active profiles on social media, developing a professional website, and possibly investing in online advertising strategies. Engaging content paired with consistent updates keeps your audience interested and engaged with your work.
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David’s Answer

Hey Braileigh, sounds like a very good plan. I'm not familiar with livestock photography. But, photography is photography no matter where you point your camera. I will start with basics, you must know how to use an interchangeable lens camera. I would suggest a mirrorless body and a zoom lens with a range around 24-70. There's lots of lenses in this range. I suggest mirrorless because that format is the future. The other body format is the DSLR. Learn how the camera works, what the settings do and how and why you use them. Decide who your target market will be and shoot images for that market. Create a website of your very best images; that's your portfolio.
I'd suggest visiting ranches and farms where you live and ask if you can photograph activities there. Offer images in exchange for access. These images can become the base for your website and could eventually lead to clients. This is only to give you experience and images. You do not want a reputation for free images.
I'd get some business cards. Nothing gawdy. The most prominent feature of your card is your name.
Back to marketing; you will do way more marketing than shooting. Especially as you are getting established. Keep records of anyone you have queried and their response. Get known at farm and ranch stores.
Getting a degree in AG is a great idea. One final thought; making money in the arts is difficult. Photography has to be your passion.
Best of luck!
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